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| | Shinichi Morita, Senior Vice President, Kawasaki Heavy Industries, Ltd.: "Challenging, Unconventional and ... (Site not responding. Last check: 2007-11-07) |
 | | Not content to be a part of the pack, Kawasaki exuded an edgy persona and used such words as "challenging, unconventional and hard-core" to describe itself and its products. |
 | | Kawasaki has operated for some time under the slogan, "Let the good times roll." Adding the words "challenging, unconventional and hard-core" are all aimed at strengthening the brand. |
 | | Kawasaki is marketing its products worldwide through local distribution centers, such as Kawasaki Motors Corp. Japan for the Japanese market, Kawasaki Motors Corp. U.S.A. for the American market, and Kawasaki Motors Europe N.V. for the European market. |
| www.jama.org /AutoTrends/detail.cfm?id=260 (490 words) |
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