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| | Brandweek: Keebler Elves Industrious, And On-Trend |
 | | Continuing efforts to leverage the Keebler brand and its elfin icons, Keebler is readying a slew of new products, packaging and promos for its cookies and crackers to capitalize on trends such as functional foods and on-the-go snacking for its active family target. |
 | | Also in August, Keebler will chase kids with new Rainbow Vanilla Wafers, in red, orange, purple and green colors, and new Elf Grahams, in biker, surfer, skier, rollerblader and skateboarder shapes and packed in elfin-shaped resealable standup bags that convert to hand puppets. |
 | | A Halloween event, dubbed Keebler's Snack-o-Lantern Bash, will feature a tie-in with swing band Big Bad Voodoo Daddy, which is featured in POP and in a sweeps dangling a trip for four to see the band in Hollywood. |
| articles.findarticles.com /p/articles/mi_m0BDW/is_31_40/ai_55521032 (358 words) |
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