| | Kellogs in India | MarketingProfs |
 | | I have an assignment on Kellogs in India and have noticed that someone else has had difficulities in regards to gathering information. |
 | | When Kellog's foothold in traditional markets (US, Europe etc) began to fumble,they ventured into other cereal eating markets like India.They thought it was a smart decision. |
 | | Kellogs, then came out with various variants of their products which again started failing one after the other.Then they came up with Indianised products, which again failed. |
| www.marketingprofs.com /ea/qst_question.asp?qstID=12991 (492 words) |