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| | Fortune Small Business (Site not responding. Last check: 2007-09-06) |
 | | The Wilsons stopped at several motels on their way to D.C., and Kemmons Wilson was annoyed by the inconsistency of the accommodations--some were pleasant, others filthy. |
 | | Wilson then took out a $325,000 loan to cover costs--too much, as it turned out, as he came in $45,000 under budget--and in August 1952, exactly a year after the Washington trip, the first Holiday Inn opened. |
 | | Wilson built three more Holiday Inns in 1953 and 11 in 1954, and then began franchising the brand to carefully screened applicants (a typical deal called for the franchisee to pay for the land and construction, plus a $10,000 fee and a 2.5% royalty on gross revenue). |
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