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| | Wired News: Digg Gets Kiss From a Rose |
 | | Meanwhile, Rose had built a strong following, and his TV fans followed him to several new ventures after he and some former broadcast colleagues formed a company, Revision3 Studios, to produce technology-centric video podcasts. |
 | | It was with one Revision3 cohort, technologist Jay Adelson, that Rose got the idea for a website that would let the audience sift through the gamut of worldwide tech news stories too vast for a one-person editorial team to cover alone. |
 | | So nervous was Rose, however, about his broadcast-era fans learning of the new venture and turning it into a Kevin Rose appreciation society that he entrusted registration of the digg.com domain (dig.com was too pricey) to a high-school friend, Jerimiah Udy, so that his name wouldn't be linked to the project. |
| www.wired.com /news/technology/0,1282,69599,00.html (624 words) |
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