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| | Unleashing the Killer App: Digital Strategies for Market Dominance |
 | | It focuses on the potential of developing and managing digital innovations-or what the authors call "killer apps." To be precise, "A killer app is a new good or service that establishes an entirely new category and, by being first, dominates it, returning several hundred percent on the initial investment. |
 | | There are three parts: "Digital strategy," "Designing the killer app," and "Unleashing the killer app." In "Digital strategy," Downes and Mui base their analysis on a combination of three concepts, namely, Moore's law, Metcalfís law, and Coase's transaction cost economics. |
 | | The authors also seem to confuse the development of a killer app with digital strategy as evidenced in their example of British Petroleum's electronic kiosk innovation. |
| www.pdma.org /bookstore/books/unleash_review.html (1097 words) |
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