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| | «Matterhorn Paradise»: a new Name for the Offers of Zermatt Bergbahnen (Site not responding. Last check: 2007-10-13) |
 | | To improve marketing, a name and logo was sought for the four peaks Klein Matterhorn, Rothorn, Schwarzsee and Sunnegga, their restaurants and for the whole ski region of Zermatt, Breuil-Cervinia und Valtournenche. |
 | | In future, when speaking of the peaks Klein Matterhorn, Rothorn, Schwarzsee and Sunnegga with the corresponding offers, Klein Matterhorn is to appear with the name «Matterhorn Glacier Paradise» and the other peaks with «Schwarzsee Paradise», «Sunnegga Paradise» and «Rothorn Paradise». |
 | | The aim is for the name «Matterhorn Ski Paradise» to acquire the same degree of familiarity as for example Dolomiti Superski in Italy, the Weisse Arena/Alpenarena in Flims, Laax, Falera or the Watch Valley in West Swizerland. |
| www.ropeways.net /programm/seite.php?wert=12 (498 words) |
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