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| | Kobe Bryant, K.O.B.E. |
 | | It's not that "K.O.B.E." is catchy, because it's not. |
 | | The spots are funny because they figure Kobe, himself a youngster, as the wily veteran, and because he is tough and unforgiving in a whimsical context. |
 | | The ad trumpets Kobe's game, to be sure, but it does so with a touch of irony that seems to say, "yeah, I know what it's like to get out ahead of yourself." Like Ice Cube, he walks a line between playing around and keepin' it real. |
| www.sportsjones.com /kobe.htm (1893 words) |
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