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| | JEP: A Case Study at the Reference Frontier |
 | | Krak's core business since 1770 has been business information, starting with basic trade information that is now enriched with more detailed information such as names of board members and directors, key figures, and customers. |
 | | Soon Krak's advertisers realized that once their ads appear on the Web, they should also be linked to professional company home pages, and they began to ask Krak for design suggestions, and soon for programming and maintenance. |
 | | Krak's success over the last two centuries has been based on its company tradition, its brand name, and its sales force, but none of those is as important as Krak's focus on creating content. |
| www.press.umich.edu /jep/04-04/loebbecke.html (4431 words) |
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