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Topic: Kryptonite Blogstorm

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	Kryptonite lock - Wikipedia, the free encyclopedia
		The Kryptonite lock is a brand of bicycle lock for securing a bicycle to a pole or other fixture, when the owner wants to leave the bicycle in a public place.
		The first Kryptonite lock model was made of sheet metal cut and bent to shape, but the company soon went to the circular cross section now universal.
		In an early test of the Kryptonite lock, a bicycle was locked to a signpost in Greenwich Village in New York City for thirty days.
	en.wikipedia.org /wiki/Kryptonite_lock (617 words)

	Bloggers did not humble Kryptonite (Site not responding. Last check: 2007-11-03)
		Kryptonite itself did not know about the 1992 Bic vs locks article from a now defunct British cycle magazine and nor was Kryptonite mentioned in the magazine article but that didn't stop lawyers launching class actions against Kryptonite, citing URLs from BikeBiz.com.
		And this is unfair because Kryptonite wasn't taken to task by bloggers, it was a forum wot did it.
		Kryptonite launched its recall programme after a US consumer posted a Quicktime movie to a forum, showing how tubular cylinder locks could be opened with Bic barrels.
	www.bikebiz.co.uk /daily-news/article.php?id=6323 (1798 words)

	Naked Conversations: Ch. 13 Blogging in a Crisis
		If Kryptonite had just joined the conversation when it was occurring, we believe they would be in a better space today, and would not be now attempting to control damage, long after the damage has been done.
		We think Kryptonite should have moved faster than a speeding bullet, because if you don’t, the bullet is likely to hit you.
		Kryptonite, Microsoft, Intel and NASA all prove a single point: in a crises speed is of the essence and blogs are the best way to get the word out.
	redcouch.typepad.com /weblog/2005/07/ch_13_blogging_.html (5117 words)

	Kryptonite Lock (Site not responding. Last check: 2007-11-03)
		If you have a Kryptonite lock that has a tubular Very best of Guns n roses lyrics cylinder (a round key.
		I'm sure many of you are aware of the recent news of the ease of breaking into the Kryptonite brand locks.
		And the lock manufacturer that is receiving all of the attention -- Kryptonite of Canton, Mass.
	locks.vkde.com /kryptonite-lock.htm (661 words)

	Hacknot - Counter-Attack of the Blogs
		Kryptonite locks is a well known manufacturer of bicycle locks.
		If the figures from Fortune's graph of the "Kryptonite Blogstorm" are to be believed (one can only guess how they arrived at these figures) then the media coverage did not really take off until it was picked up by the New York Times and AP - both of them conventional media outlets, not blogs.
		Lyons doesn't refer to any specific blogs regarding the Kryptonite incident, but he does refer to gizmodo and engadget as blogs later in the piece, and engadget did carry several articles relating to the Kryptonite saga.
	www.hacknot.info /hacknot/action/showEntry?eid=80 (5910 words)

	krypton9te-kryponite-krypton9te-kryptonute (Site not responding. Last check: 2007-11-03)
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	kryptonite.skdl.info (569 words)

	Kryptonite Lock With A Ballpoint Pen - Big Pen Guide
		Kryptonite Blogstorm demonstrated that some Kryptonite locks could be opened with a ballpoint pen.
		Kryptonite, its bike locks rendered powerless by a pen, scrambles...
		The first time Benjamin Running picked his $90 Kryptonite bike lock with a 10 cent ballpoint pen, it took a few minutes.
	www.bigpenguide.com /kryptonite-lock-with-a-ballpoint-pen.html (786 words)

	We're not wired right - A view askew on design and the world around us. \| Should You Have A Blog? (Site not responding. Last check: 2007-11-03)
		So far this has cost Kryptonite millions and millions of dollars and their reputation as the premier manufacturer of solid, secure locks took a serious hit.
		Kryptonite was to be the headliner in 'Chapter 10 - Doing it Wrong' until they had a conversation with Kryptonite's PR manager about the incident that offers some interesting and compelling insights into their side of the story.
		In hindsight, Kryptonite does admit they should have been more responsive to the blogosphere and their own website during the crises, and as a result may have become somewhat of a sacrificial lamb in the 'what not to do' category.
	blog.industrialbrand.com /archives/2005/10/should_you_have.html (3497 words)

	» How Ogilvy Screwed Up - Coolz0r - Marketing Thoughts
		He did reply on my other emails, the one I sent him with a URL to my blogpost, and the one in which I said he was welcome to inform me of any future actions.
		Franky said he learned that he had to inform us (the Blogstorm core bloggers) sooner, saying there was another list of 5 bloggers that were meant to be informed of this campaign, a list I was mentioned on, and so were Maarten Schenk, Shoob, Peter Forret and Netlash.
		According to plan - all participants of the blogstorm were all to receive an e-mail with detailed explication of what/how/when today.
	blog.coolz0r.com /2006/02/13/how-ogilvy-screwed-up (1107 words)

	BlogWrite for CEOs
		Jarvis, you may recall, is famous for starting the blogstorm - nicknamed Dell Hell - that called attention about a year ago to his frustration over Dell's inadequate customer service.
		Neither Dave nor I were the "first" to debunk the blogosphere legend that Kryptonite was "clueless." I was being a bit tongue in cheek by using the term "scooped." Heck it's a blog.
		Kryptonite's side of the story, as revealed by Dave Taylor, is in today's CNN story: The rise and rise of corporate blogs.
	www.blogwriteforceos.com /blogwrite/buzz (9363 words)

	Weblog (Site not responding. Last check: 2007-11-03)
		Blogging is also used now to break consumer complaints and vulnerabilities of products, in the way that usenet and email lists once did.
		One example is the vulnerability of Kryptonite 2000 locks, among many others.
		Slashdot, whose status as a blog has been debated, is particularly influential in how it often breaks stories on exploits of computer security vulnerabilities, and, at the least, influential with technology bloggers.
	www.free-download-soft.com /info/weblog.html (2626 words)

	SIMIAN systems - Blog this!
		On Sept. 12 someone with the moniker 'unaesthetic' posted in a group discussion site for bicycle enthusiasts a strange thing he or she had noticed: that the ubiquitous, U-shaped Kryptonite lock could be easily picked with a Bic ballpoint pen.
		16: Kryptonite issues a statement saying the locks remained a "deterrent to theft" and promising that a new line would be "tougher." This response is referred to as a "trivial empty" answer and an estimated additional 700,000 daily blog readers are engaged in the issue.
		While the estimated number of daily blog readers associated with the Kryptonite case is impressive and obviously effective, a new survey by the Pew Internet & American Life Project reports that only 27 percent of Internet users say they read blogs, an increase of 58% from a survey taken in February of 2004.
	www.simian.ca /index/101-article-action/id.12/title.blog-this- (1199 words)

	BlogWrite for CEOs: My prediction: 2006 will be the year of questioning "credibility" of the blogosphere
		In the fall of 2004, a discussion board revealed that a Kryptonite bike lock could be picked with a Bic pen.
		Within days a blogstorm erupted over the fact that Kryptonite appeared to be oblivious to the negative buzz in the blogosphere.
		Donna Tocci, Kryptonite's PR person, knew from Day 1 what was being said in the blogosphere.
	www.blogwriteforceos.com /blogwrite/2006/04/my_prediction_2.html (1425 words)

	Anarchocyclist » Blog Archive » bike lock alert
		i don’t have a kryptonite, but mine’s a circular sort of key like that, so i’m gonna give it a shot when i get home.
		Update: looks like there are fancier tools available to do this anyway, but at least the $100 price-tag puts it out of the convenient reach of anyone near a dollar-store.
		The now infamous Kryptonite Bike Lock blogstorm started one year ago today.
	anarchocyclist.ca /index.php?p=30 (292 words)

	Our favourite case study tells their side: Kryptonite speaks. : Business Blog Consulting (Site not responding. Last check: 2007-11-03)
		Thanks to B.L. for this link to a good (not great, good) interview with the PR person from Kryptonite about that little PR problem they had (understatement of the year, I know)—Naked Conversations- Kryptonite Argues Its Case.
		The interview is just good and not great, because I was expecting (hoping for) a little more (okay a lot) transparency from Kryptonite spokeswoman.
		I think now that Kryptonite has come out publicly and said this—the Blogosphere’s favourite case study and whipping boy—other companies should start to take noticed.
	www.businessblogconsulting.com /2005/07/our_favourite_c.html (485 words)

	Qumana Blog :: The Kryptonite debacle continues to teach us
		Stephan Spencer has taken a look at the Kryptonite-Bic pen debacle a few months down the line—Aftermath of the Kryptonite Blogstorm @ Stephan Spencer's Scatterings.
		The fact that Kryptonite's corporate site isn't high on Google search results and the majority of site are anti-Kryptonite pages months later should serve as a warning to all of us.
		Getting blogstormed can be a major PR nightmare, I think having good relationships with bloggers and close monitoring of your brand (and people associated with your brand) is absolutely critical.
	blog.qumana.com /blog/_archives/2005/7/22/1063468.html (732 words)

	Texas Tommy: Thoughts on “The Blogging Enterprise”
		My sense is, as soon as blogging is more empirically and definitively linked to increased sales, faster time to market, fewer product defects, and increased repeat business, executives will be all over it.
		On a related point, blogging and blogosphere engagement strategies are important to avoid becoming the next blogswarm victim, like Kryptonite.
		It shows precisely what not to do in a blogstorm.
	texastommy.blogspot.com /2005/11/thoughts-on-blogging-enterprise.html (752 words)

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