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| | India's popular soap operas become a national soapbox | csmonitor.com |
 | | So the staff of "Kyunki," with the advice of the World Health Organization and the US Agency for International Development, decided "the most efficient tool to encourage the use of ORS [oral rehydration salts] and to provide a platform for getting the message across was to write it into our script." |
 | | It is hard to quantify just how many Indians watch a show like "Kyunki" (whose full title means "because the mother-in-law was once a daughter-in-law.) In much of rural India, the only thing available is Doordarshan, the state-run television station that sticks to a diet of folk music, news shows, and travelogues. |
 | | The lead character, Tulsi, played by Smriti Irani, is the perfect daughter-in-law: honest, kind, deferential, and always misunderstood by the other members of her family. |
| www.csmonitor.com /2005/0610/p07s01-wosc.html?s=widep (691 words) |
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