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| | The Corporate Citizenship Company |
 | | Applying the LBG model enabled a more detailed assessment of the company's whole community contribution, bringing in additional elements such as gifts in kind, employee time spent as school governors, and activities by business division such as marketing linked to community issues. |
 | | In Italy, Telecom Italia uses the LBG model to identify and then value the major elements of its involvement activities - totalling Lire 141 billion in 1999, contributed to projects in education, health and social awareness, culture, sport and the arts. |
 | | The LBG format has established a common definition for community involvement, for the valuation of inputs and the measuring of outputs. |
| www.corporate-citizenship.co.uk /community/lbg.asp (1391 words) |
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