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| | Arbitron and Lariat Software Form Strategic Alliance to Measure Internet Streaming Media Audiences - Ceridian |
 | | Lariats software will streamline the collection of that data and help us manage the incredibly high volume of Internet tuning events we expect to compile. |
 | | Lariat has been driving digital media since 1996, is headquartered in Seattle, Wash., and has strategic relationships with Arbitron, RealNetworks, Microsoft, Apple, broadcast and B2B resellers, and a growing customer base. |
 | | Lariat, MediaReports, StationManager and MediaController are registered trademarks of Lariat Software, Inc. All other products and company names are marks of their respective holders. |
| www.ceridian.com /corp/article/0,2868,10965-52658,00.html (1010 words) |
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