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Topic: Leo Burnett Worldwide

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	AAF \| Corporate: Member Profiles (Site not responding. Last check: 2007-10-25)
		Leo Burnett is involved with AAF government affairs activities, supporting the AAF Government Affairs Conference and participating in the AAF's government affairs committee.
		Leo Burnett was the founding corporate sponsor for the AAF Corporate Academy, partnering with Howard University.
		Leo Burnett is involved with the AAF on its many committees, and over the years has had representation on the board of directors, corporate membership committee, government affairs committee, legal affairs committee and plans review committee.
	www.aaf.org /corporate/member_profile_leo.html (422 words)

	Leo Burnett Worldwide - Wikipedia, the free encyclopedia
		Leo Burnett Worldwide, generally referred to simply as Leo Burnett, is the organization overseeing all the regionally based advertising agencies in the family of advertising agencies created by ad man Leo Burnett.
		Founded by Chicago adman Leo Burnett during the great depression, the agency has since grown to be one of the most extensive marketing communications networks in the world, having renowned agencies from London to Manila.
		In 2002, Leo Burnett became part of the Publicis Groupe, the fourth largest communications company in the world.
	en.wikipedia.org /wiki/Leo_Burnett_Worldwide (129 words)

	Leo Burnett - Wikipedia, the free encyclopedia
		Leo Burnett (October 21, 1891 - June 7, 1971) was an advertising executive famous for creating such icons as the Jolly Green Giant, the Marlboro Man, the Pillsbury Doughboy and Tony the Tiger.
		In 1935, he created his own agency - now known as Leo Burnett Worldwide.
		He was inducted into the Copywriters Hall of Fame in 1961, and retired in 1967.
	en.wikipedia.org /wiki/Leo_Burnett (262 words)

	Online edition of Sunday Observer - Business (Site not responding. Last check: 2007-10-25)
		Leo Burnett is one of two agencies to have a Cannes lion.
		Leo Burnett, with worldwide billings of $8.278 billion in 2000, is a wholly owned subsidiary of Chicago-based Bcom3 Group, Inc., a large global marketing communications holding company.
		Leo Burnett Solutions Inc., the local representative of Leo Burnett Worldwide, was established in Sri Lanka in June 1999, and is headed by Ranil de Silva.
	www.sundayobserver.lk /2002/02/24/bus09.html (583 words)

	CARU Comment: Leo Burnett Worldwide, Inc. (Site not responding. Last check: 2007-10-25)
		Leo Burnett Worldwide, Inc. welcomes the opportunity to offer our support of the proposed "Safe Harbor" Guidelines submitted by the Children's Advertising Review Unit (CARU) in response to the Federal Trade Commission (FTC) notice for comment.
		Leo Burnett is one of the world’s leading advertising agencies, and has produced some of the industry's most enduring advertising campaigns.
		Leo Burnett is a staunch supporter of industry self-regulation for advertising and has been a long time supporter of CARU.
	www.ftc.gov /privacy/safeharbor/carucomments/worldwide.htm (286 words)

	Top Gunn award goes to Burnett Worldwide
		Burnett bested last year's winner, BBDO Worldwide, which wound up second this year, and perennial creative powerhouse DDB Worldwide, which ranked first in 1999 and third this year.
		Leo Burnett Worldwide's top ranking can be attributed in large part to the success of its London shop, which has developed a reputation for producing award-winning, envelope-pushing advertising.
		Last month, Burnett announced that Mark Tutssel, a creative kingpin of its London operation, would be moving to Chicago to become deputy creative director and vice chairman of the agency, effective Jan. 1.
	www.suntimes.com /output/bottom/cst-fin-lew13_leo.html (205 words)

	chemistri Becomes Leo Burnett Detroit
		Leo Burnett Detroit will continue to be based in Troy, a suburb of Detroit about 25 miles from GM's Renaissance Center Headquarters, with almost 300 employees.
		In addition to chemistri becoming Leo Burnett Detroit, the agency's regional marketing partner for GM field service operations, the chemistri Martin Group, is changing its name to the Martin Retail Group to reflect the new agency brand.
		Leo Burnett Detroit is continuing its affiliation with the Martin Retail Group, which handles GM Local Marketing Group (LMG) assignments in the United States for Pontiac (127 LMGs), Cadillac (91 LMGs), HUMMER (109 LMGs) and GMSPO (48 LMGs).
	www.prnewswire.com /cgi-bin/stories.pl?ACCT=104&STORY=/www/story/08-30-2005/0004096711&EDATE= (683 words)

	Leo Burnett
		Leo Burnett is a results-focused organisation dedicated to building and sustaining leadership Brands through outstanding creativity.
		Leo Burnett believes that effective communication campaigns are due as much to the attitude of the people developing the work as the work itself.
		Leo Burnett was founded in 1935 in Chicago, with 3 clients and 8 employees.
	www.sovereign-publications.com /leoburnett.htm (722 words)

	Advertising & Promoting to Kids - Leo Burnett
		Burnett's "cradle to college" marketing expertise has grown steadily over the past 50 years with a simple philosophy: marry current trends with eternal kid truths through humanity, humor and understanding.
		Founded in Chicago in 1935 with eight employees and three clients, today Leo Burnett Worldwide, Inc. (www.leoburnett.com) operates a global network of over 282 operating units across 82 markets, including 95 full-service advertising agencies and a variety of specialty marketing services including direct, database and interactive marketing and sales promotion.
		Leo Burnett is a wholly owned subsidiary of Chicago-based Bcom3 Group, Inc., (www.bcom3group.com).
	www.kidscreen.com /apk/2001/sponsors/burnett.html (272 words)

	Leo Burnett Detroit and Arc Worldwide Launch Arc Detroit
		To ensure Leo Burnett Detroit and Arc Detroit work seamlessly together on developing clients' marketing solutions, the agencies will co-mingle their creative staff in the same work area so that all campaigns will be developed as a joint team.
		About Leo Burnett Founded in Chicago in 1935 with eight employees and three clients, Leo Burnett Worldwide, Inc. today operates a global network of over 200 operating units, including a variety of specialty marketing services and 94 full-service advertising agencies in 82 countries.
		Leo Burnett's Detroit office creates advertising and integrated marketing communications programs for clients including Cadillac, Pontiac, GM Service and Parts Operations, GMAC, Dow, GM Powertrain, Chevrolet LMGs in more than 45 countries, Cadillac LMGs in 26 countries, and HUMMER LMGs in 12 countries.
	www.prnewswire.com /cgi-bin/stories.pl?ACCT=104&STORY=/www/story/01-12-2006/0004248190&EDATE= (763 words)

	The Conversation + 01 - News and General Talk + Leo Burnett no longer is on the payroll for supporting violence.
		Leo Burnett no longer is on the payroll for supporting violence.
		Boyce said the decision to drop Leo Burnett had nothing to do with the fact that the Army missed its recruiting target for the budget year ended Sept. 30 for the first time since 1999.
		The Chicago-based Leo Burnett was hired by the Army in July 2000, replacing Young & Rubicam Inc. of New York.
	www.lumpen.com /conversation/viewthread.php?tid=2336 (499 words)

	The Hindu Business Line : Leo Burnett crowned `agency of the year' (Site not responding. Last check: 2007-10-25)
		At a celebration held in Chicago recently, which brought together Burnetters from around the world to toast the network's most successful agencies and laud their most brilliant work, a panel of 22 judges evaluated the work of 160 Leo Burnett offices worldwide.
		In 2003, Leo Burnett India recruited a high-profile national creative director, Mr K.V. Sridhar, opened a new headquarters office in Mumbai and won a remarkable 83 per cent of the new business pitches it participated in, including the Indian Oil Corporation assignment, one of the biggest in Indian advertising history.
		Creatively, Leo Burnett India was one of two Indian agencies shortlisted in the TV category at Cannes and the only agency to score a finalist at D&AD.
	www.thehindubusinessline.com /2003/12/19/stories/2003121901260600.htm (511 words)

	Leo Burnett buys stake in Amazon Advertising
		Leo Burnett Worldwide of Chicago is buying a 35 percent minority stake in Amazon Advertising of San Francisco, an agency that has relationships with major clients and is known as a specialist in female demographics.
		Burnett is a wholly owned subsidiary of Bcom3 Group, a global advertising and marketing company doing work in 90 countries.
		Steve Gatfield, chief operating officer of Leo Burnett Worldwide, said he intends to make use of Amazon's experience in female demographics, given the maxim that 80 percent of all purchase decisions are influenced by women.
	www.sfgate.com /cgi-bin/article.cgi?file=/chronicle/archive/2002/07/03/BU178037.DTL&type=tech (326 words)

	Blogger: Email Post to a Friend
		Burnett is looking to grow a new or unknown entity into a powerful and recognized brand, putting its full range of marketing services behind the partnership.
		Leo Burnett USA helps build many of the world's most valuable brands, including McDonald's, Disney, Procter and Gamble, Marlboro, Altoids, Kellogg, Nintendo and the U.S. Army.
		The country's second largest agency brand as ranked by Advertising Age, Leo Burnett USA is the flagship office of Leo Burnett Worldwide, Inc., a global network of over 200 operating units including a variety of specialty marketing services and 94 full service advertising agencies in 82 countries.
	www.blogger.com /email-post.g?blogID=14839927&postID=113428430834181912 (318 words)

	Chairman & CEO, Publicis Group, Mr. Maurice Levy to Grace the 40th International Advertising Association World Congress ...
		Raja Trad, CEO, Leo Burnett, MENA and a member of the congress steering committee as chairman program/speakers committee, said, "Mr.
		Raja Trad, CEO, Leo Burnett MENA and a member of the congress steering committee as chairman program shared an interesting perspective, he said, "Dubai is an ideal setting for conducting this prestigious advertising forum, as it is fast emerging as one of the main business and advertising hubs in the entire region.
		Leo Burnett creates ideas that inspire enduring belief for many of the world's most valuable brands and successful marketers, including McDonald's, Disney, Procter and Gamble, Marlboro, Altoids, Heinz, Kellogg and Nintendo.
	www.zawya.com /story.cfm/sidZAWYA20060318082630 (767 words)

	Burnett chief keeps soaring
		In 1996, she was named president of Leo Burnett USA and three years later was elevated to chief executive.
		In 1996, two weeks before she was named president of Leo Burnett USA, longtime client United Airlines informed the agency that it was putting its coveted account into review.
		But she is going to have to move quickly to convince investors that Bcom3 and Leo Burnett can match the wide array of marketing services offered by rivals such as WPP Group's Young & Rubicam and Interpublic Group's McCann-Erickson.
	www.suntimes.com /output/business/wolf23.html (758 words)

	Leo Burnett Press Release \| GlobalGiving
		Leo Burnett maintains a long-standing commitment to public service advertising, handling campaigns for such well-known local and national charitable organizations as The Greater Chicago Food Depository, Kohl's Children's Museum, the Partnership for a Drug-Free America and the Department of Transportation and United Nations AIDS Foundation, both in conjunction with The Advertising Council.
		The country's second largest agency brand as ranked by Advertising Age, Leo Burnett USA is the flagship office of Leo Burnett Worldwide, Inc., a global network of over 200 operating units including a variety of specialty marketing services and 94 full-service advertising agencies in 82 countries.
		Leo Burnett Worldwide () is a wholly owned subsidiary of Publicis Groupe www.publics.com.
	www.globalgiving.com /aboutus/media/leopressrelease.html (783 words)

	Leo Burnett 'Tribes' Head to the Desert - Zawya.com \| Middle East Business News
		As part of the employee-developed “Tribal Jam” activities, staffers from the Dubai and Kuwait offices of the Leo Burnett Middle East and North Africa group were driven in a caravan of four-wheel-drive vehicles to the remote desert camp.
		“Leo Day is an opportunity for us to gather together to celebrate our creative and talented employees and their successes over the past year in a fun environment that strengthens ties among members of our five operating units.
		The Leo Burnett MENA group offers its clients a full range of integrated communications solutions including advertising from Leo Burnett and Black Pencil, digital and customer relationship management from iLeo, public relations from Manning Selvage and Lee and media buying from Starcom MediaVest.
	www.zawya.com /story.cfm?id=ZAWYA20040407105517 (533 words)

	Cannes 2005 - Leo Burnett Man Study (Site not responding. Last check: 2007-10-25)
		Leo Burnett put over 2000 men from 13 countries on the couch and found that men, as it turns out, are just as misunderstood as women.
		The shift from manufacturing to information economies, the arrival of empowered women in the workplace, new patterns of consumption and evolved family dynamics have had a deep impact on men's lives.
		New York City, NY - September 28, 2005 - Leo Burnett Worldwide will today unveil the results of a proprietary global study of men’s attitudes and values at Advertising Week 2005 during its seminar...
	www.leoburnett.com /manstudy/home.htm (228 words)

	Leo Burnett
		Leo Burnett is among the world's best-known agency brands.
		In 1999, Burnett's sealed a deal with D'Arcy parent MacManus, stealing that business from under Interpublic's nose for $1bn; then sold a 20% stake in the combined group to Japanese giant Dentsu for $400m to create one of the world's biggest marketing groups, named Bcom3.
		Advertising Age ranked Leo Burnett as the #8 agency network worldwide in 2005 with revenues of $807m.
	www.mind-advertising.com /us/leoburnett_us.htm (168 words)

	Leo Burnett USA :: Leo Burnett USA Sheds Light on Hot Industry Topics During Advertising Week 2005 (Site not responding. Last check: 2007-10-25)
		Leo Burnett Worldwide Deputy Chief Creative Officer Mark Tutssel and Senior Planning Director Rose Cameron will present an in- depth look at the complexities of today's male consumer based on the findings of the agency's 2005 Global Man Study.
		The Leo Burnett study supports and debunks common male myths and urges marketers to look beyond the "metros versus retros" debate.
		Leo Burnett Worldwide (http://www.leoburnett.com/) is a wholly owned subsidiary of Publicis Groupe (http://www.publicis.com/).
	sev.prnewswire.com /advertising/20050927/CGTU05127092005-1.html (328 words)

	Leo Burnett Worldwide - Middle East - Latest News (Site not responding. Last check: 2007-10-25)
		The world’s seventh largest agency network (as ranked by Advertising Age in April 2004), Leo Burnett Worldwide (www.leoburnett.com) is a wholly-owned subsidiary of Publicis Groupe.
		Leo Burnett conducts research among adults in UK to understand their perceptions on a number of dimensions developed specifically to determine brand health.
		Leo Burnett client Procter & Gamble was the most awarded marketer, winning a total of seven awards, five with Leo Burnett.
	www.strategiy.com /ncompany.asp?id=20050409114709 (344 words)

	Leo Burnett reveals the secrets of advertising to women (Site not responding. Last check: 2007-10-25)
		Leo Burnett Worldwide took a look at some of the pressing issues facing advertisers' ability to connect with one of the largest and most influential groups of consumers in a presentation delivered at The Museum of Television and Radio in the US.
		Presenters Linda Wolf, Leo Burnett Worldwide Chairman and CEO, and Cheryl Berman, Chairman and Chief Creative Officer of Leo Burnett USA, challenged the industry to raise the creative bar across female-targeted categories largely associated with cliche-ridden, uninspiring and even offensive work.
		Leo Burnett conducted informal focus group interviews with women from their teens to their 40s in seven countries around the world, reviewed published data, queried journalists and gleaned insights from account planners across its own global network.
	www.strategiy.com /aarchnews.asp?id=20040923092440&page=2 (663 words)

	Leo Burnett USA's Cheryl Berman names Successor \| Televisionpoint.com News
		Leo Burnett USA Chairman/Chief Creative Officer Cheryl Berman announced that Leo Burnett USA Executive Vice President/Group Creative Head John Condon, 44, will succeed her as chief creative officer of the Leo Burnett network's flagship agency effective March 2006.
		The appointment concludes the search announced by Leo Burnett Worldwide Chairman and CEO Tom Bernardin in January 2005.
		Berman, 53, will expand her role as chairman of Leo Burnett USA and continue to provide senior counsel on many of the businesses she helped bring into the agency, including McDonald's, Disney, Hallmark and Coca-Cola.
	www.televisionpoint.com /news/newsfullstory.php?id=1134608686 (519 words)

	The Caravan \| News \| Leo Burnett awards ICGE delegates (Site not responding. Last check: 2007-10-25)
		Leo Burnett is a leading agency in Egypt and the official conference and advertising partner of ICGE.
		Advertising campaigns were evaluated by Leo Burnett’s own criteria, including how creative the ideas were and how interactive, cooperative and punctual members of each team were during the four-day conference, said Sherif El Danaf, one of the secretariats for the Council on Commercial Production (CCP) in ICGE.
		Amgad Sabry, the managing director of Leo Burnett, said that the mission of ICGE is compatible with that of Leo Burnett: “This is why we felt that this forum is an excellent opportunity to invest in our youth, especially those in the two advertising councils, by educating them about our young industry.”
	www.aucegypt.edu /students/caravan/stories/06_03_05_2.html (480 words)

	Brennan Out at Burnett
		CHICAGO Leo Burnett Worldwide president Bob Brennan has resigned and there are no plans to fill his post, the agency said.
		Burnett global chief executive Linda Wolf said she will now concentrate more on North America, which was Brennan's focus.
		Though the agency is not expected to fill Brennan's worldwide president position, Wolf and Berman will look to simplify the shop's management structure, possibly filling a regional managing director position overseeing North America and the U.S., the representative said.
	www.adweek.com /aw/national/article_display.jsp?vnu_content_id=1991326 (339 words)

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