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 | | IN RE LES HALLES DE PARIS J.V. Myron Cohen, Cohen, Pontani, Lieberman and Pavane, of New York, New York, argued for appellant. |
 | | Les Halles appealed to the Board, which affirmed the PTO's refusal to register Les Halles' mark.* As evidence that the mark uses misdescriptive geographic terms, the Board referred to articles and travel brochures about the Jewish quarter or neighborhood in Paris known as Le Marais. |
 | | Based on this record, the Board concluded: [T]he primary significance of [Le Marais], at least to an appreciable segment of applicant's restaurant patrons, will be of the geographic location in Paris." In addition, the Board reasoned that because Les Halles' restaurants "are touted as being French kosher steakhouses. |
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