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| | 01/18/99 The Titan Who Remade Tinseltown |
 | | Wasserman, who works half-days at the high-rise headquarters building that bears his name, has a lifetime contract for $1 million a year as a consultant to Seagram Co., which paid $5.7 billion for control of Universal parent MCA in 1985. |
 | | It was powerful agent Wasserman, McDougal writes, who rewrote the rules of Hollywood, securing for B-movie king Ronald Reagan the town's first $1 million contract and inventing the now-commonplace practice of ''packaging,'' by which agents claim 10% of the action for offering up actors, directors, and scripts to studio chiefs. |
 | | Indeed, it was Wasserman, as Jack Warner would later complain to antitrust investigators, who almost single-handedly destroyed the star system, by which studios kept their actors under long-term, low-paying contracts. |
| www.businessweek.com /1999/03/b3612027.htm (852 words) |
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