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| | BBC - h2g2 - British Leyland - a History |
 | | British Leyland has long been a metaphor for all that went wrong with British manufacturing industry in the 1970s, with tales of strikes, under-investment, mismanagement, government intervention, and falling market share. |
 | | But at its conception, British Leyland was intended to be a conglomerate to rival General Motors in the worldwide market, and was viewed as the only way the British motor industry could remain competitive. |
 | | In 1967, Leyland Motors bought Rover, which by then had completely shut down Alvis, and in 1968 Leyland Motors merged with British Motor Holdings to create The British Leyland Motor Company. |
| www.bbc.co.uk /dna/h2g2/A9355377 (546 words) |
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