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| | A Life Worth Living |
 | | Quaker Oats' Life Cereal, which is known for featuring children on its colorful box fronts, has announced a nationwide contest to find a new trio that will be featured on millions of cereal packages. |
 | | "Life Cereal is looking for special, real-life kids who truly enjoy life, whether they're riding a bike, reading their favorite book, playing with their pets, or eating cereal," says Life marketing manager Shalini Gupta. |
 | | To enter their children, parents must submit a color photo that captures their child's spirit for life, a 50 words-or-less essay starting with the phrase "My kid is a real life kid because...," and two proofs-of-purchase. |
| promomagazine.com /mag/marketing_life_worth_living/index.html (343 words) |
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