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| | Feb03Winners |
 | | For its efforts, Liseberg park swept its nominated categories at the 2002 IAAPA Brass Ring Awards, racking up first place finishes for the print advertisement, outdoor advertisement, and brochure categories; a second place finish for best television commercial; and, most notably, the esteemed Best of Show award for its poignant print advertisement. |
 | | The Liseberg marketing team met with a creative group from Shout, the parks veteran advertising agency, and discussed the creation of an ad campaign that would convey happiness, sympathy, and emotional appeal. |
 | | Liseberg has had to rely more heavily on publicity this season than it does during its summertime operation, but feedback has been positive. |
| www.funworldmagazine.com /2003/Feb03/Departments/Feb03Winners.html (835 words) |
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