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| | PRESS RELEASE Chief Executive Magazine Names Dell Chairman & CEO as Top Brand Leaders (Site not responding. Last check: 2007-10-08) |
 | | The list, which is featured in the cover story of the November 2004 issue of Chief Executive magazine, was compiled in partnership with New York-based brand consulting firm Lippincott Mercer. |
 | | To build the list, Lippincott Mercer identified nine potential characteristics for a visionary brand leader listed in order of importance: customer experience, foresight and innovation, brand investment, brand value, brand image management, measuring and monitoring, marketplace vitality, design, and organizational stature. |
 | | Next, a "short list" was compiled of 77 companies that have earned worldwide recognition for a relevant dimension, such as being a "most admired company." Finally, using those building blocks, a web-based survey was used to query approximately 450 corporate and marketing executives. |
| www.marketwire.com /mw/release_html_b1?release_id=75176 (678 words) |
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