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| | CNN - White Sox win with technology - September 15, 1998 |
 | | But by using a combination list service and analytical software package in-house, the Chicago White Sox, which definitely are in a slump, have drummed up high-quality leads at a low price. |
 | | The Sox already had a database of about 30,000 good leads, mostly prior subscribers, contest winners, and people who had called to ask about tickets, but the organization wanted to see who else was out there, she says. |
 | | Kress' staff could put together a list at the start of a double-header, print out the labels, stick them on the mailers, and organize them by zip code before the last out, compared to a turnaround time of as much as two weeks for a mail house, according to Kress. |
| www.cnn.com /TECH/computing/9809/15/whitesox.idg/index.html (849 words) |
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