| |
| | Shake the Pillars |
 | | We began the campaign with an active mailing list just under 500, and built that list to more than 1,000 by collecting email addresses via website signups, telephone canvas, and door-to-door voter contact. |
 | | The attendee list looks like a real who;s who of european (and global) NGOs: Greenpeace, Amnesty, Oxfam, MSF, Friends of the Earth, and a variety of other social change movements and organizations - including the Make Poverty History/One Campaign who made such a global impact last year in conjunction with Bob Geldof’s Live 8 Concerts. |
 | | In my chat with Phillip we talk about the concept for this “brand-damage” campaign which is focused on engaging consumers in local actions, and how the website has evolved to reflect the progress of the campaign, as well as what some of Phillip’s “take-away’s” have been so far. |
| www.shakethepillars.com (3991 words) |
|