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| | Chevrolet trucks out a baseball pitch (Site not responding. Last check: 2007-11-04) |
 | | The subtext is that Chevrolet has changed during that time, too, and for the better, just as baseball purists have come to accept changes described in the new jingle, like retractable roofs, team mascots and broken curses, a reference of course to the Boston Red Sox's finally winning the World Series in 2004. |
 | | As Deutsch was considering ways to tell consumers why Chevrolet sponsors Major League Baseball, "we thought about how to convey the indelible connection between the Chevrolet brand and the sport," said Eric Hirshberg, president and chief creative officer at the California office. |
 | | Then, as the scenes shift to modern-day baseball, special effects and a sound-alike announcer make it seem as if Labunski, who died in 1980, is still around, reflecting wryly on what has happened to baseball and Chevrolet since the '70s. |
| www.sfgate.com /cgi-bin/article.cgi?f=/c/a/2006/07/23/MTGMJK3HDO1.DTL (1098 words) |
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