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| | mistype.info: copywriters variant information page |
 | | Copywriting can include body copy, slogans, headlines, direct mail pieces, taglines, jingle lyrics, World Wide Web and Internet content, television or radio commercial scripts, press releases and other written material incorporated into advertising media. |
 | | The copywriter has ultimate responsibility for their ads' verbal and textual content, the art director has ultimate responsibility for the visual look and appeal, and both are responsible for coming up with big, effective, persuasive ideas. |
 | | Copywriters are similar to technical writers, and the careers may overlap. |
| www.mistype.info /copywriters.htm (418 words) |
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