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| | Web Sites Open New Market for List Rental |
 | | Gilson Terriberry, owner of list brokerage firm Direct Contact Marketing Group and the recently launched listsnow.com Web site, is one of the pioneers betting the Internet will grow the list business as it has boosted the sales of retailers online. |
 | | While some data providers like I Rent America, Richardson, TX, operate their own list sites, the more common approach is to market data through licensed resellers like ListMerchant, which offers business data from Dun and Bradstreet and consumer data from Polk and the soon-to-be-launched MyProspects.com, Palo Alto, CA. |
 | | List Merchant developer Multiactive Data, Vancouver, BC, has noticed more traffic since ListsNOW launched in late July and is in the process of recruiting partners as diverse as a national copy and computer service center to increase business. |
| www.dmnews.com /cms/dm-news/list-services/2343.html (725 words) |
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