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| | S(t)imulacrum(b) |
 | | Buying commodities is a preconditioned activity which takes place at the intersection of two systems: that of the individual, which is fluid and disconnected, and that of the relations of production, which is codified, continuous and integrated. |
 | | This imperative, which belongs to the system, enters in an inverted form into mentality, ethics, and everyday ideology, and that is its ultimate cunning: in the form of the liberation of needs, of individual fulfillment, of pleasure, and of affluence, etc.," (CS 50). |
 | | Consumption as sign-value is both wealth and the lack of it: "The act of consumption is never simply a purchase... |
| www.csun.edu /~hfspc002/baud (8509 words) |
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