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| | Now Even Mom's Car Needs Love |
 | | So when the International Carwash Association turns up, suggesting we tell the world Mom is a slob, it's hard not to stop and listen, whether in horror at calling names or in reluctant admiration at the gall in appealing to our inner bratty kid, and taking the art of the sales pitch in startling directions. |
 | | Hecht's, after all, thinks you should flatter Mom with $127 worth of wrinkle cream (a $149 value), advertised as "Better than Botox?" If Mom ends up looking like the woman in the accompanying photograph, she's going to be very grateful indeed. |
 | | That's a big increase from just five years ago, when the NRF reported average spending of $49.90, less than half of what is predicted this year. |
| www.washingtonpost.com /wp-dyn/content/article/2005/04/30/AR2005043000167_pf.html (777 words) |
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