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Simultaneous substitution - Wikipedia, the free encyclopedia |
 | | Simultaneous substitution or simsub, in Canadian broadcasting, is the practice by which cable, direct broadcast satellite and multichannel multipoint distribution service television distribution companies substitute a local Canadian signal over a non-Canadian or non-local signal, when two or more stations are airing the same programming at the same time. |
 | | With simultaneous substitution, Global can ensure that advertisements purchased on their network are seen by nearly all Canadians watching the show at that particular time, rather than losing advertising revenue because some viewers were seeing the FOX affiliate's commercials instead. |
 | | While some Canadians erroneously believe that simultaneous substitution is a uniquely Canadian policy which represents an undemocratic intrusion by the CRTC into Canadian television viewing habits, in actual fact cable companies in the United States are required by the Federal Communications Commission to follow a very similar policy of syndication exclusivity, or "syndex". |
| en.wikipedia.org /wiki/Simultaneous_substitution (719 words) |