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| | IQLogo - Logo |
 | | A logotype, commonly known as a logo, is a graphic element which uniquely identifies corporations, products, services, institutions, agencies, associations, events, or any kind of organizations in order to differentiate publicly the owner of the logotype from other entities. |
 | | The uniqueness of a logotype is of utmost importance to avoid confusion in the marketplace, among clients, suppliers, users, affiliates and the general public. |
 | | During many decades, when a new logotype was designed, owners, advertising professionals and graphic designers had always in mind to create a sign or emblem which would appear as logotype together with the name of the company, the product or the service. |
| www.iqlogo.com /library/logotype.htm (901 words) |
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