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| | Book Lovers Seek Lovers, Buttered or Plain - New York Times |
 | | But while the ads in the London Review, a twice-monthly literary journal favored by the British intelligentsia, are weird in the extreme, they are also peculiarly English. |
 | | Kate Fox, a cultural anthropologist and author of “Watching the English,” compared the London Review personals to an advertising campaign several years ago that showed people recoiling in revulsion from Marmite, the curiously popular gloppy-as-molasses yeast byproduct that functions as a sandwich spread, a snack or a base for soup (just add boiling water). |
 | | David Rose, the London Review’s advertising director, has compiled some of his favorite ads into a book, “They Call Me Naughty Lola: Personal Ads from the London Review of Books,” which is being published in the United States by Scribner The title borrows from an actual ad, placed by a 46-year-old male physicist. |
| www.nytimes.com /2006/11/21/world/europe/21personals.html?ex=1321765200&en=d198f9ffc65d0e71&ei=5090&partner=rssuserland&emc=rss (988 words) |
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