| |
| | LOOK-LOOK A LITTLE CLOSER NOW. |
 | | As innocuous as all this sounds, it's worth remembering that Look-Look, the magazine, is driven by Look-Look, the business, a cool hunting firm that relies on Team Look-Look, 20,000 Internet-connected respondents aged 13 to 30 who keep the firm appraised of the latest circulating in their community for a small monetary stipend. |
 | | But one of the creative outlets the magazine provided was the opportunity to redesign ads for all the "cool companies" who sponsored their first issue including Virgin Mobile, Sony, Pepsi, and Apple. |
 | | When pillaging the styles, looks, dreams, and thoughts of the young is your business, it is hard for a venture like this to come off as anything more than a cleverly conceived corporate report. |
| www.blacktable.com /berkowitz031119.htm (1134 words) |
|