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	LookSmart - Wikipedia, the free encyclopedia
		LookSmart was founded by Australian husband and wife Evan Thornley and Tracey Ellery in 1995.
		LookSmart was founded in Melbourne in late 1995, and was originally majority-owned by Readers Digest, who had aspirations to develop a female- and family-friendly portal to supplement their legacy magazine business.
		As with the rest of the Industry LookSmart lost a significant number of major advertising customers who went to bankrupt in 2000, and was forced to reduce expenditure and lay off a large number of staff in early 2001 to survive.
	en.wikipedia.org /wiki/LookSmart (804 words)

	LookSmart Changes To Cost-Per-Click Listings
		LookSmart's defense is that its terms and conditions under the old program allowed it to change the program at any time, and that its credit offer should smooth customer relations.
		LookSmart won't quantify exactly how important MSN Search is to it, but the massively popular service clearly provides more reach and traffic to LookSmart's listings than any of the company's other distribution partners.
		LookSmart Australia's CEO comments on the changes made by LookSmart in the US, as well as LookSmart Australia's move to an annual fee basis and the new distribution of paid listings into Yahoo Australia and New Zealand.
	searchenginewatch.com /sereport/02/05-looksmart.html (2738 words)

	The Looksmart Small Business Listings Program, an Upgrade?
		LookSmart stated in their initial Email that this change was "Based on feedback from customers like you".
		LookSmart will charge site owners a minimum of $15.00 per month to be listed even if they receive no traffic from the listing.
		Other search sites such as Looksmart, and MSN which uses the LookSmart database, are showing you primarily (there informational sites in LookSmart that get syndicated to MSN which come from Zeal) the sites of advertisers with deep pockets that buy their way into the search results and are listed in the "web directory sites" section.
	www.webmarketingsuperstar.com /web-directories/looksmart.htm (1136 words)

	Promotion Tip: LookSmart Changes Direction
		LookSmart notified many participating webmasters that their accounts had been "upgraded." They were all now PPC customers.
		LookSmart's change has been a hot topic on Web discussion boards and many webmasters are angry about the change.
		LookSmart's click-fraud detection system is supposed to guard against this.
	www.netmechanic.com /news/vol5/promo_no12.htm (1178 words)

	LOOKs Can Be Deceiving (Site not responding. Last check: 2007-10-07)
		Looksmart claims the new program creates a lower cost of entry for small business whereas the start up costs actually come in at $50 more than the old Basic Submit model used by those with smaller budgets, not to mention the additional click costs.
		Looksmart’s attitude to these sites is “having a free ride doesn’t help the business model” and if they don’t convert, they are likely to be removed.
		Looksmart had the audacity to call this new model an “upgrade” for existing clients, when in fact it reduces the value of their listing incredibly.
	www.searchengineguide.com /kalena/2002/0422_kj1.html (1510 words)

	LookSmart Provides Update on Strategic Initiatives (Site not responding. Last check: 2007-10-07)
		LookSmart has licensed its advertiser center, search content and Furl.net products, leveraging its existing technology assets to create new revenue streams while allowing publishers the flexibility to brand these products according to their needs.
		Reverse Stock Split Today LookSmart filed a preliminary proxy statement with the SEC seeking shareholder approval to amend its charter to effect a 1:3, 1:5 or 1:7 reverse stock split at the discretion of its Board of Directors.
		LookSmart's owned and operated vertical search sites are where customers look for what they need, and the sites and web tools offer essential search results with the ability to find, save and share articles.
	www.prnewswire.com /cgi-bin/stories.pl?ACCT=104&STORY=/www/story/09-19-2005/0004110741&EDATE= (759 words)

	All I Know About LookSmart Submission
		LookSmart has announced yet another in a long line of business models.
		LookSmart is no longer a directory, but is a pay-per-click extravaganza.
		We are no longer recommending LookSmart due to both the inefficiency of their model and the fact that they were entirely underhanded about the change of business model.
	www.laisha.com /looksmart.html (162 words)

	LookSmart fees backfire into lawsuit \| CNET News.com
		LookSmart is facing a lawsuit that claims the Web search service defrauded customers when it changed its business policy in April.
		The suit, which is seeking class-action status, charges LookSmart with a breach of contract and violations of California business codes for changing its fee structure for roughly 90,000 small-business customers.
		For publicly traded LookSmart, which depends on advertising and license fees for its search results, raking in additional revenue from listings is key to its survival in a tough ad climate.
	news.com.com /2100-1023-932032.html?tag%3Dfd_top (1124 words)

	MSN To Drop LookSmart
		LookSmart has announced that its deal to provide Microsoft with listings for its MSN Search service is not being renewed, leaving the company without its most important partner.
		LookSmart's deal to power the main web search results for MSN in the United States and elsewhere has been extended for just over a month to run through mid-January 2004.
		Nearly all of LookSmart's commercial listings are sold on a recurring cost-per-click basis, while Inktomi results still are massively dominated by "free" listings found from crawling the web.
	searchenginewatch.com /searchday/article.php/3088051 (903 words)

	LookSmart and Zeal Analysis - Search Engine Optimization 101 - SEO Logic® (Site not responding. Last check: 2007-10-07)
		LookSmart is charging a flat rate of $0.15/visitor and offering a $60.00 credit (400 visitors) for the first month to customers who signed up before the announcement.
		LookSmart also has a project like the Open Directory Project where volunteers assist in building the directory, but only for non-profit sites.
		On October 6, 2003, LookSmart announced that MSN will not renew its contract with LookSmart through which LookSmart was providing search results to the MSN search site.
	www.seologic.com /guide/looksmart.php (556 words)

	LookSmart About Us - Terms of Service
		LookSmart is providing these links to you only as a convenience, and the inclusion of any link does not imply affiliation, endorsement or adoption by LookSmart of the site or any information contained therein.
		LookSmart shall own exclusive rights, including all intellectual property rights, and shall be entitled to the unrestricted use of these materials for any purpose, commercial or otherwise, without acknowledgment or compensation to you.
		LookSmart undertakes no obligation to update forward-looking statements to reflect events or circumstances after the date such statements were made.
	aboutus.looksmart.com /p/aboutus/corp/terms (2156 words)

	LookSmart Jr High - Terms of Service
		LookSmart Jr High, the LookSmart Jr High logo and the product and service names contained in the Site are either trademarks or registered trademarks of LookSmart Jr High and its suppliers and licensors, and may not be copied, imitated or used, in whole or in part, without the prior written permission of LookSmart Jr High.
		LookSmart Jr High is providing these links to you only as a convenience, and the inclusion of any link does not imply affiliation, endorsement or adoption by LookSmart Jr High of the site or any information contained therein.
		LookSmart Jr High shall own exclusive rights, including all intellectual property rights, and shall be entitled to the unrestricted use of these materials for any purpose, commercial or otherwise, without acknowledgment or compensation to you.
	www.gradewinner.com /p/page?sb=aboutus&pg=terms (2014 words)

	LookSmart's First Quarter Expectations Rise
		LookSmart raised its guidance to between $21 million to $23 million, up from the range of $16 million to $18 million it had previously expected.
		LookSmart said positive trends included rapid signing of new distribution partners to its sponsored search network in December and January.
		In another positive move, LookSmart recently signed an agreement with Microsoft (Quote, Chart) to continue providing LookSmart search results to MSN for periodic use at its discretion.
	www.clickz.com /news/article.php/3324631 (446 words)

	LookSmart About Us - Company Profile
		LookSmart provides relevant content, advertising and technology solutions for consumers, advertisers and publishers.
		LookSmart's 180+ vertical search sites are where consumers look for what they need, offering essential search results and web tools to find, save and share articles.
		LookSmart also offers a customizable set of syndicated solutions for publishers to grow their advertiser relationships and audience.
	aboutus.looksmart.com (232 words)

	Wired News: Building a Bigger Search Engine
		Web-search company LookSmart has ambitious plans to do for Web searching what SETI@Home did for the hunt for E.T. Last week, LookSmart released a screensaver that harnesses the spare computing power of volunteers whose machines are indexing the Web.
		LookSmart is confident that the number of Grub volunteers will continue to grow, and is hopeful that in time -- perhaps several months -- the system's "distributed crawl" will be capable of indexing all of the Web's estimated 10 billion pages -- every day.
		LookSmart claims the software has advantages in speed and efficiency over more centralized search engine "spiders." For a start, the Grub client can crawl websites internally, sending a daily update of pages that have changed.
	www.wired.com /news/infostructure/0,1377,58497,00.html (750 words)

	LookSmart Reviews. Browsers Reviews by CNET. (Site not responding. Last check: 2007-10-07)
		LookSmart's best attribute is its ability to scour periodicals for search terms.
		LookSmart doesn't have a downloadable toolbar, but it does have a clever service called Furl, which saves and archives any Web page you choose--sort of like your own, personal page cache.
		We were surprised to find that LookSmart doesn't have an online help section for searching (all of the other search engines in our roundup do), although there is one FAQ for FindArticles and another buried FAQ for Furl.
	reviews.cnet.com /LookSmart/4505-3514_7-31336705-2.html (695 words)

	On the new LookSmart pay per click Small Business Listings program
		The biggest plus of the LookSmart directory is that it is used by MSN.com, one of the largest search portals in the world.
		LookSmart staff has been reported to say that they cannot guarantee MSN inclusion in the future.
		The new LookSmart PPC system has not been well received in the webmaster community, partly because of the policy of "upgrading" existing sites to the new system.
	www.pandia.com /sw-2002/13-looksmart.html (1123 words)

	LookSmart Launches Bid-for-Placement Search Product
		LookSmart paid inclusion and auction-based keyword search results are distributed through top portals and ISPs including Microsoft's MSN, Lycos, About.com, Road Runner, InfoSpace, CNET, Cox Interactive Media and search services such as Inktomi.
		LookSmart is based in San Francisco, California, with offices in New York, Los Angeles, Detroit, Montreal, London, Tokyo, Melbourne and Sydney.
		NOTE: "LookSmart" is a trademark of LookSmart, Ltd., and/or its subsidiaries in the U.S. and other countries.
	www.prnewswire.com /cgi-bin/stories.pl?ACCT=104&STORY=/www/story/10-07-2003/0002031012&EDATE= (543 words)

	LookSmart Investor Relations
		LookSmart's customers, who list their sites in the directory, should benefit from a higher return on marketing investment because more relevant search results drive more qualified leads.
		As publisher of the world's most widely distributed search directory, LookSmart is the only company that provides both pay-for-placement and paid inclusion search listing platforms, to meet the needs of medium and large advertisers.
		LookSmart is based in San Francisco, California, with offices in Los Angeles, New York, Detroit, Montreal, London, Melbourne and Sydney.
	www.corporate-ir.net /ireye/ir_site.zhtml?ticker=LOOK&script=410&layout=-6&item_id=267648 (839 words)

	BBC NEWS \| Business \| Microsoft pulls plug on LookSmart
		LookSmart's reliance on Microsoft, which has been a customer since 1998, leaves it urgently needing new clients.
		Companies are willing to pay hefty sums of money to search engines to have click-through to their advertising or sites appear prominently in internet searches on related topics.
		LookSmart had forecast sales of $147m for 2003, a forecast it was sticking to on Monday.
	news.bbc.co.uk /1/hi/business/3170232.stm (191 words)

	Submit Corner - Guides - Search Engine Guide - Looksmart Search Engine
		Originally launched in 1995, Looksmart was originally a free directory based service, very similiar to Yahoo and the Open Directory Project (ODP).
		Looksmart is powered by a large number of editors and powers several other search engines such as MSN Search, Altavista, Excite and Dogpile.
		Looksmart attempts to match keywords to Real Names, a commercial keyword system where buyers reserve keywords to be associated to their website or organization.
	www.submitcorner.com /Guide/SE/looksmart.shtml (449 words)

	deseretnews.com \| LookSmart introduces advertising service
		San Francisco-based LookSmart is trying to sell a search index that bases its rankings on how much advertisers will pay for the top spots — an idea pioneered by Pasadena-based Overture Services and copied successfully by Google.
		LookSmart boasts 30,000 advertisers who pay the company to conduct more comprehensive and frequent searches of their Web sites.
		LookSmart endured nearly $220 million in cumulative losses before recording profits totaling $37 million during its past three quarters.
	deseretnews.com /dn/view/0,1249,515036269,00.html (452 words)

	Search Engine Guide: Rank Write Roundtable: LookSmart Not A Necessity
		I would be very interested to know what your reaction is to this news, and whether or not you think that the $300 (or even the $150) Looksmart fee is worth paying given that they might not be around a year from now.
		When they chose your site to be in their directory, they even sent you a little LookSmart graphic that said, "LookSmart editor's choice," to show your visitors that you were good enough to get into their prestigious directory.
		LookSmart itself does not bring much traffic to most sites, and you can still get into their partner engines through other means.
	www.searchengineguide.com /rankwrite/2001/0810_rw1.html (1393 words)

	LookSmart Details What Went Wrong
		Search engine marketing firm LookSmart blamed its disappointing fourth-quarter results on its failure to pursue advertisers for keyword categories that generated high click volumes.
		LookSmart reported a loss of $1.5 million for the quarter, on revenues of $16.5 million.
		Where LookSmart suffered, company executives said, was in average revenue per click.
	www.clickz.com /news/article.php/3465511 (347 words)

	Looksmart Capsule
		LookSmart has changed from a directory service to a pay-per-click service.
		Looksmart Editors editors assign (with your input) titles and descriptions for submissions.
		LookSmart differs from Yahoo, in that they also (as part of their new program) allow you to submit 10 keyword phrases known as Relevancy Keywords
	www.searchengineposition.com /info/looksmart_capsule.asp (217 words)

	Microsoft drops LookSmart search tool \| CNET News.com
		The loss of the MSN deal is a severe blow to LookSmart, given that Microsoft was its largest customer.
		The relationship with the MSN Internet division accounted for 65 percent of LookSmart's listings revenue and all of its licensing revenue in the second quarter ended June 30, according to the search technology company.
		The dropping of LookSmart comes as Microsoft sets its sights on the Web search niche, both for its potential revenue and future tie-ins with the Windows operating system.
	news.com.com /2100-1032_3-5087489.html (725 words)

	Search Engine Map - Looksmart - Metamend
		LookSmart uses FAST's search technology to rank sites within its own directory, and if a user searches LookSmart for an obscure keyword and LookSmart can't find a match in its directory, Inktomi's database provides the results.
		Notwithstanding the fact that LookSmart uses FAST's search technology for organizing its results, LookSmart's partners, such as MSN, use their own ranking algorithms and formulas to generatetheir results, even when polling the LookSmart directory for data.
		LookSmart uses a combination of pay for inclusion and a Pay-per-Click rate.
	www.metamend.com /looksmart.html (402 words)

	LookSmart's Furl - Letter to Members
		We are joining LookSmart, a provider of Web search and research-quality articles search, in addition to other high-quality search products.
		First, because LookSmart acquired Furl for the same reasons you probably use it - it is a great service that works well - and LookSmart has no intention of changing the things that make it great.
		On the contrary, LookSmart is committed to making existing features even more powerful.
	www.furl.net /letter.jsp (533 words)

	Wired News: Seething Over the Search for Cash
		But there are apparently still some practices that are frowned upon in the all's-fair world of search, and LookSmart -- the directory company that provides listings for some of the Internet's biggest search engines, including MSN Search -- is being accused by webmasters and search engine experts of biting the hand that fed them.
		LookSmart offered those people a hundred "free clicks" a month for 20 months, but if they want to stay in the database after they use up the hundred clicks, they have to pay up.
		After the system was implemented, sites that had been receiving much of their traffic from MSN Search -- the second-biggest search engine after Yahoo, according to Nielsen//Netratings -- noticed a significant drop-off in their pageviews.
	www.wired.com /news/business/0,1367,52741,00.html (825 words)

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