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| | Guardian Unlimited Books | LRB essay | Paper fortunes |
 | | King, a nephew of Alfred Harmsworth (Lord Northcliffe), was attracted by the wealth and influence that his uncle derived from owning the Daily Mail, the Daily Mirror, the Times and a clutch of periodicals. |
 | | He complained with special vehemence when his uncle Harold, the first Lord Rothermere (Lord Northcliffe had died in 1922, the year King graduated), declined to give him the important job in newspapers that he felt was his due. |
 | | When it was all over, Lord Beaverbrook tried to attract Cudlipp to the Daily Express and Rothermere offered him the editorship of the Daily Mail, but he returned to King and the Pictorial as much for political reasons as out of loyalty. |
| books.guardian.co.uk /lrb/articles/0,6109,1107636,00.html (3413 words) |
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