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Topic: Loss leader

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	Science Fair Projects - Loss leader
		One use of a loss leader is to draw customers into a store where they are likely to buy other goods.
		A loss leader is typically placed at the back of a store, so that purchasers must walk past racks of other displayed goods which have higher profit margins.
		A loss leader is usually a product that customers purchase frequently: thus they are aware of the usual price and that the offered price is a bargain.
	www.all-science-fair-projects.com /science_fair_projects_encyclopedia/Loss-leader (901 words)

	Gatra.Com
		Loss leader ini juga banyak dipraktekkan di Indonesia.
		Loss leader juga berbahaya jika memancing perang harga antara sesama pengecer.
		loss leader memang selalu ada di mana-mana dan di berbagai segi, terutama yang menyangkut orang banyak.
	www.gatra.com /2004-08-21/artikel.php?id=43515 (525 words)

	Loss Leader Pricing
		Loss leader pricing is an aggressive pricing strategy wherein a store sells certain goods below cost in order to attract customers who will, according to the loss leader philosophy, make up for the losses on highlighted products with additional purchases of profitable goods.
		Loss leader pricing is employed by retail businesses; a somewhat similar strategy sometimes employed by manufacturers is known as penetration pricing.
		Loss leader pricing is, in essence, a bid to lure customer traffic away from the businesses of retail competitors.
	www.referenceforbusiness.com /small/Inc-Mail/Loss-Leader-Pricing.html (618 words)

	Loss leader: definition, impact on Canadians' lives and example
		A ‘loss leader’ is a retail item that a retailer advertises at a price equal to or below their cost—netting little or no profit, but substantially undercutting the competition’s price.
		The loss leader strategy can also help boost sales of outdated merchandise that is in the declining stages of its life cycle.
		Customers who want to purchase the loss leader television may also be offered a service protection plan at a price that generates a profit for the retailer.
	canadianeconomy.gc.ca /English/economy/loss_leader.html (317 words)

	Loss leader (Site not responding. Last check: 2007-09-16)
		A loss leader is typically placed at the back of a store, so that purchasers must walk past racks of other displayed goods which have higher profit margins.
		A loss leader is usually a product that customers purchase frequently: thus they are aware of the usual price and that the offered price is a bargain.
		Here, the console is sold as a loss leader but the console developer makes a profit on licensing fees charged to game developers who wish to develop games for the console.
	abcworld.net /Loss_leader.html (864 words)

	Loss of leader, taint of scandal is a double hit for Bush - The Boston Globe
		Loss of leader, taint of scandal is a double hit for Bush - The Boston Globe
		Loss of leader, taint of scandal is a double hit for Bush
		The combined loss of DeLay's leadership in the House, where he was the main enforcer of the Republican agenda, and the shift of political focus to another alleged ethics misstep, is a double blow to the president at a time when he cannot easily bounce back from it, political observers said yesterday.
	www.boston.com /news/nation/washington/articles/2005/09/29/loss_of_leader_taint_of_scandal_is_a_double_hit_for_bush (635 words)

	Spartanburg SC \| GoUpstate.com \| Spartanburg Herald-Journal (Site not responding. Last check: 2007-09-16)
		In marketing, a loss leader (also called a key value item in the United Kingdom) is a type of pricing strategy where an item is sold below cost in an effort to stimulate other, profitable sales.
		A loss leader is often placed at the back of a store, so that purchasers must walk past racks of other displayed goods which have higher profit margins.
		In some cases, loss leaders are placed on the floor or left dirty, scratched, or broken so potential customers get additional enticement to buy the "step-up" model.
	www.goupstate.com /apps/pbcs.dll/section?category=NEWS&template=wiki&text=loss_leader (1136 words)

	Loss Leader
		Priced as a "loss leader" aimed at bringing consumers into the store, turkeys can be a great bargain during the holiday period, said Strack's Lindsey, whose...
		They have a strategy of putting their loss leader prices right in the middle of the aisle, and high pricing the rest of the stuff.
		Supermarkets use turkey as a "loss leader" - which means that retailers run special, low prices on turkey to entice customers into their store to buy other...
	finance.za-news.com /new/Loss_Leader.html (1633 words)

	What is a Loss Leader in Publishing? - Childrens Book Writing
		Loss leaders are sold at less than the cost price.
		Loss leaders are a fact of life, but don't forget that your bookseller supports you all year round.
		You may consider the extra you pay once in a while, (as against baling out on your bookseller to grab a loss leader), is a worthwhile investment in your writing career.
	www.bellaonline.com /articles/art29927.asp (464 words)

	Loss leader - Wikipedia, the free encyclopedia
		In marketing, a loss leader (also called a key value item in the United Kingdom) is an item that is sold below cost in an effort to stimulate other, profitable sales.
		A loss leader is often placed at the back of a store, so that purchasers must walk past racks of other displayed goods which have higher profit margins.
		A loss leader is usually a product that customers purchase frequently—thus they are aware of the usual price and that the offered price is a bargain.
	en.wikipedia.org /wiki/Loss_leader (1497 words)

	The Loss Leader
		The loss leader is a pricing strategy which involves selling products/services at a price that will generate little or no profit and in some cases not even cover all associated costs (marketing, overheads, direct costs, etc).
		The loss leader strategy can also be used to encourage sales on those products that are in the decline stages of their life cycle (becoming un-fashionable or out-dated, etc).
		The loss leader strategy has to be implemented with a high degree of caution as it has in the past led businesses to financial problems.
	www.bizhelp24.com /marketing/the-loss-leader-3.html (1445 words)

	Unions might be better off with Kerry loss, leader says - The Boston Globe
		Breaking sharply with the enforced harmony of the Democratic National Convention, the president of the largest AFL-CIO union said yesterday that both organized labor and the Democratic Party might be better off in the long run if Senator John F. Kerry loses the presidential election.
		Stern's dissatisfaction with the AFL-CIO and the Democratic Party is not new, but his decision to voice his frustration on the opening day of a carefully scripted convention was an unwelcome surprise to Kerry's convention managers, who had been proclaiming their delight at the absence of any internal conflicts.
		Leaders of four unions interviewed by the Globe last night said that they disagreed with Stern and were puzzled by his reported remarks.
	www.boston.com /news/nation/articles/2004/07/27/unions_might_be_better_off_with_kerry_loss_leader_says (465 words)

	A Powerful Marketing Tool: The Loss Leader (Site not responding. Last check: 2007-09-16)
		If you can coordinate your loss leader item with a special time of year(for example: mulch in the spring, cashmere sweaters in the fall.), your marketing might be even more successful.
		A note of caution: always include in your loss leader ads the words, "While Supplies Last." Customers can become angry when driving all the way to your store then finding that the item they wanted is sold out.
		Order as many of each loss leader item as you can, and try to set up channel so that you can get additional items sent to you ASAP if the demand is even greater than you expected, or if you'll be offering a "rain check" should the item be sold out.
	www.nfib.com /object/1583914?_templateId=315 (484 words)

	Battle for Wesnoth :: View topic - Turning off default loss after leader death (Site not responding. Last check: 2007-09-16)
		Instead, side 2 is the force's "leader" - he sacrifices himself in order to give the other units time to run away.
		The problem is that as soon as the leader of side 2 is killed, it tells me that I have lost the scenario.
		What you could do is change any one unit to a leader on the AI's turn and change it back at the beginning of the player's turn.
	www.wesnoth.org /forum/viewtopic.php?t=12167&postdays=0&postorder=asc&start=0 (1241 words)

	LOSS LEADER \| The San Diego Union-Tribune
		Loss may be catastrophic, but for Coulson it is never final.
		His real subject is not loss but the art of losing, the infinitely varied ways in which people try to live on in the wake of loss.
		Some of Stephen's most appealing traits are reinforced in reaction to such losses: He is the one who remembers, who cares, who makes an effort to maintain family ties as an adult.
	www.signonsandiego.com /uniontrib/20040222/news_mz1v22moon.html (753 words)

	Gas prices are hurting dealers as well as you \| www.azstarnet.com ®
		For the week of May 2 to May 6, the average loss for owners of retail gasoline stores in Tucson was 10.8 cents per gallon, said AAA spokeswoman Yvette Lopez.
		But the losses have grown as prices rise, from losses of 1.5 cents per gallon a month ago to 6.7 cents per gallon the last week of April, Lopez added.
		Products labeled a loss leader are those offered at a discount, generally below the seller's cost, in hopes the business will attract customers to its other products and services.
	www.azstarnet.com /allheadlines/129032 (1136 words)

	Tape: Zarqawi Death Great Loss
		CAIRO, Egypt - A key insurgency leader in Iraq said the U.S. killing of Abu Musab al-Zarqawi was a "great loss," but one that will strengthen the militants' determination, according to an audio tape broadcast Friday.
		The tape appeared to be an attempt to rally support for the insurgents after last week's killing of al-Zarqawi, the leader of al-Qaida in Iraq who died when U.S. forces bombed the house north of Baghdad where he was meeting his advisers.
		Mustafa Alani, a terror specialist at the Gulf Research Center in Dubai, has said the new leader will be appointed by Osama bin Laden or his top al-Qaida lieutenant Ayman al-Zawahri, who are believed to be hiding in the border mountains of Pakistan and Afghanistan.
	www.military.com /NewsContent/0,13319,101620,00.html (564 words)

	Weight-loss leader working with YMCAs across the country
		Newman YMCA in Seekonk ran its inaugural session earlier this year (with Mike as the leader) and had a strong response.
		It was 15 years ago when he last could comfortably cross his legs while sitting in a chair, but now, after dropping nearly 200 pounds, the act is again natural.
		While his weight loss numbers may be the most impressive, they are not alone.
	www.eastbayri.com /story/281342609835826.php (1109 words)

	Web Host Industry News \| Ten Turning Points: The Web Hosting Price War
		Loss leaders, with their eyebrow-raising effects, are usually useful in generating publicity for a brand and boosting its profile.
		Loss leaders can also "attract the wrong type of audience," says Branaman, leaving a host with a "base of customers that are not loyal to the services or interested in additional services, therefore making the overall business unprofitable."
		But aggressive loss leaders can hurt the industry by creating a lower price floor that may commoditize the market in the long run, forcing new companies to come in at lower price points.
	www.thewhir.com /features/pricewar.cfm (1018 words)

	Green Left - NZ Alliance rises to challenge of leader's loss
		The proposed changes, unveiled at the Alliance's Auckland regional conference on November 12-13, represent a shift to the left and reflect the mood of a membership determined to prove the falsity of claims by the conservative Labour and National parties, and the big business press, that Anderton's departure is the death knell of the Alliance.
		Mana Motuhake leader Sandra Lee was elected leader unanimously by the Alliance National Council on November 11.
		In her address to the Auckland conference, her first speech as leader, Lee attacked New Zealand's money market operators, who were seen on national television celebrating Anderton's resignation with expensive champagne, and the Labour Party.
	www.greenleft.org.au /1994/168/8391 (974 words)

	Trade demands, loss of leader sap clout of anti-Castro Cubans in U.S. / Chicago Tribune - Cuba News / Noticias - ...
		And while the saga of Elian Gonzalez may not be the sole reason, the tale of the 6-year-old shipwreck survivor has helped to highlight a new truth for the Cuban-American community: a loss of clout that generous campaign donations may not be able to undo.
		Observers also point to the death of the group's charismatic leader, Jorge Mas Canosa, the pope's 1999 visit to Cuba, the end of the Cold War and the loss of White House access that had been afforded under the Reagan and Bush administrations.
		The 1997 death of Canosa, the foundation's leader, left a void of charismatic, untiring leadership in Washington and also in South Florida, where the foundation competes for power and attention with the likes of Miami Mayor Joe Carollo and Democracy Movement leader Ramon Saul Sanchez.
	www.cubanet.org /CNews/y00/jun00/21e14.htm (905 words)

	CBS \| Late Show with David Letterman :
		Dave agrees but calls it a “loss leader.” “Haven’t you ever heard of a ‘loss leader’?” Rupert says he hasn’t.
		Loss Leader Strategy: The strategy of offering a product or service at a considerable discount and loss of profit in order to attract future business.
		Also: A common practice when first entering a market, a loss leader's job is to introduce new customers to a service or product in hopes of building future relationships.
	www.cbs.com /latenight/lateshow/wahoo/index/php/20040629.phtml (4391 words)

	[No title]
		מקרה קלאבמרקט מלמד כי לא תמיד פרקטיקת ה-Loss Leader - מכירת מוצרים בהפסד - אכן משתלמת לצרכן.
		אבל, ספקים טענו, כי כשמדובר ב–Loss Leader זהו מקרה חריג שמצדיק לסטות מהכלל האוסר על ספק להתערב בקביעת המחיר של הקמעונאי.
		נראה כי מקרה זה יגרום לכך שתנועת המטוטלת של דיני ההגבלים העסקיים בנוגע ל-Loss Leader עשויה להתקדם לכיוון של הרחבת ההכרה בחריג זה כמצדיק התערבות ספקים בקביעת המחיר והכתבת מחיר מינימום לקמעונאי.
	www.ynet.co.il /Ext/Comp/ArticleLayout/CdaArticlePrintPreview/1,2506,L-3113773,00.html (360 words)

	Techdirt: Napster, Still Struggling, Puts Itself Up For Sale
		But there is simply more to calling something a loss leader, or not calling it a loss leader than "how much do they pay for materials and how much to they sell the product for.
		The term loss leader is only as fl and white as is the companies book keeping practices.
		The bottom line is; loss leader or low margin product, iTMS is not making a lot of profit (high revenue probably, high profit probably not) and is used to bolster sales of the higher margin iPod.
	www.techdirt.com /article.php?sid=20060919/082816&threaded=true&threaded=false&threaded=true&threaded=false&threaded=true (2629 words)

	Loss Leader Definition
		In marketing, a loss leader is an item priced not for profit, but to attract customers.
		In a retail context, the purpose of a loss leader is to drive traffic into the store, in the hope that once the customer is there, additional goods besides the loss leader will be bought.
		Free software, or freeware is sometimes distributed as a loss leader with the intention of convincing a user to upgrade to a more advanced, paid version of the software.
	www.investorglossary.com /loss-leader.htm (246 words)

	Loss Leader Cartoons
		You are looking at the "loss leader" cartoon page from the CartoonStock directory.
		Loss Leader cartoon 1 - catalog reference ate0061
		Related topics: loss-leader, loss-leaders, loss leader, loss leaders, take me to your leader, leader, leaders, alien, aliens, et, e.t.
	www.cartoonstock.com /directory/l/loss_leader.asp (139 words)

	A Christian community falters - Loss of leader, governing body hurts group formed in Boston
		McKean, who was forced to resign his post because of his own rule that church leaders must step down if their children leave the church, said in a telephone interview that he participated in his own demise.
		But her father acknowledged that mistakes he made as a leader and a father led to his departure in November from the church's leadership.
		Dozens of leaders apologized for their sins, and the central body that governed the church dissolved, leaving churches across the country to declare autonomy.
	www.tolc.org /falters.htm (1733 words)

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