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| | BBC - collective - My Bloody Valentine - Loveless (Creation Records, 1991) |
 | | With 'Loveless', things went even further - production wise (the credits list 18 engineers and assistants), financially (the production of the record nearly bankrupted Creation), and mentally (Creation 'President' Alan McGee at one point was in tears pleading with Kevin Shields, MBV's leader, to get the record finished). |
 | | One thing listeners will notice about Loveless is how the hard, swampy feel of Isn't Anything is removed, and replaced with a softer, more open sounding record. |
 | | Loveless is considered by many to be Creation's greatest release, and many believe that on any other label, the record would not have been made. |
| www.bbc.co.uk /dna/collective/A2270530 (636 words) |
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