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Advertising Age - MediaWorks - HEY, WHO WANTS TO PAY FOR AN EXPOSE ON EAVESDROPPING? (Site not responding. Last check: 2007-10-23) |
 | | Famed investigative reporter Lowell Bergman made a pitch to advertisers at the Association of National Advertisers' TV Ad Forum event yesterday, asking them to support the Discovery Times channel, which is carrying his two-hour history on eavesdropping called "Someone's Watching." The special airs this month. |
 | | Bergman's lunchtime pitch had the advertising crowd enraptured with tales of companies, including Pfizer (one of the most active members of the ANA), that had listened in on their competitors decades ago, and of John Jacob Astor, who had snooped on his wife. |
 | | Bergman steered clear of a question on the rise of product placement in TV shows and said there would never been much call for it in the type of shows he produced. |
| www.adage.com /news.cms?newsId=48398 (542 words) |