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Topic: Loyalty

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	Loyalty - Wikipedia, the free encyclopedia
		The rise of states (and later nation states) meant the harnessing of the "loyalty" concept to foster allegiance to the sovereign or established government of one’s country, also personal devotion and reverence to the sovereign and royal family.
		Loyalty is also used in context to employee satisfaction with their organization, and their propensity to exit or stay with the organization.
		The English word "loyalty" came into use in the early part of the 15th century in the sense of fidelity to one’s oath, or in service, love, etc; the later state-oriented sense appears in the 16th century.
	en.wikipedia.org /wiki/Loyalty (578 words)

	Loyalty Day - Wikipedia, the free encyclopedia
		Loyalty Day is observed on May 1 in the United States.
		It is a day set aside for the reaffirmation of loyalty to the United States and for the recognition of the heritage of American freedom.
		Loyalty Day is celebrated with parades and ceremonies in communities across the United States, although many people in the United States remain unaware of it.
	en.wikipedia.org /wiki/Loyalty_Day (257 words)

	THE DEFINITION OF LOYALTY
		LOYALTY, as a general term, signifies a person’s devotion or sentiment of attachment to a particular object, which may be another person or group of persons, an ideal, a duty, or a cause.
		Political loyalty is devotion to, and identification with, a political cause or a political community, its institutions, basic laws, major political ideas, and general policy objectives.
		Loyalty to the laws of Athens, which brought him into the world and nurtured and educated him, was the chief motive of Socrates in accepting death at the hands of a regime that he had opposed and ridiculed, rather than fleeing from prison when given the chance to do so.
	www.worldfreeinternet.net /archive/arc3.htm (1139 words)

	Shakespeare Magazine ~ Studying Varying Loyalties in Julius Caesar
		Along the left-hand side, which I label "Degree of Loyalty," the criterion is the degree to which characters act out of a motivation to help others.
		"Loyalty to Self"; at the top of the continuum is "Loyalty to Others." Time is the element I use across the bottom of the graph, so that the left-hand end of the line is labeled "Act I" and the right-hand end of the line represents the end of the play.
		The finished graph line begins with a dot at the top of the loyalty scale in act one, a sharp downward drop near the funeral oration (wherever the class determines that the change occurs), a dot at the bottom of the loyalty scale by 4.1 and no change after that.
	www.shakespearemag.com /fall98/punished.asp (834 words)

	Loyalty Rules! - How to develop a loyalty program
		Loyalty programs are the integrated marketing efforts that actively engage your customers in a dialogue and often deploy exclusive benefits and rewards that keep your best customers alert and attentive to your brand.
		In a nutshell, loyalty strategy involves getting your company in shape to keep customers and loyalty programs are the proactive efforts to increase customer value through relationships and special benefits.
		Loyalty strategy becomes the platform, loyalty programs become the active extension to key customer segments.
	www.loyalty-rules.com (1221 words)

	TIME.com: What's With Bush's Love of Loyalty? -- Page 1
		In a democracy, the loyalty of public servants is to the public, not the person who appointed them.
		There is a fairly simple equation that governs loyalty in organizations: the more insecure the leader, the greater the emphasisis on loyalty.
		The sole criterion for being in Saddam Hussein's cabinet is loyalty.
	www.time.com /time/nation/article/0,8599,93818,00.html (767 words)

	Loyalty: The Highest Virtue (Site not responding. Last check: 2007-11-07)
		I reward their loyalty to the organization and to me. I know that they'll always be dedicated to what we're trying to accomplish.
		Loyalty in friendship, marriage and employment is a two way street.
		Loyalty is scarce these days, and Rebecca laid her own future on the line for Toral, standing her ground, unwavering to what everyone else says, even Mr.
	donaldtrump.trumpuniversity.com /?item=109435 (1477 words)

	Getting loyalty programs right (Site not responding. Last check: 2007-11-07)
		The days when a loyalty program meant awarding a free sandwich for every six sandwiches a customer paid for are long over.
		In the supermarket industry, where loyalty programs are relatively mature, they cost from 1% to 1.5% of revenue, and in other industries they cost between 2% and 5%, Wreden said.
		Loyalty programs should be set up so unprofitable customers are not eligible for rewards or the program should be used as a tool to make them profitable.
	searchcrm.techtarget.com /originalContent/0,289142,sid11_gci992695,00.html (709 words)

	The Old Joel on Software Forum - Loyalty
		Loyalty, as something that companies are owed, is a joke concept used to guilt employees into working unpaid overtime.
		Loyalty, as something earned by good employees and good managers through respect, hard work, and fair reward, still exists, but rarely.
		When I hear a lot of "loyalty" talk, I mentally translate: the business using the term is probably a shithole and doesn't pay very well (except for the owners.) So persuasion and guilt are used instead of market pay.
	discuss.fogcreek.com /joelonsoftware?cmd=show&ixPost=131434 (3525 words)

	Loyalty (Site not responding. Last check: 2007-11-07)
		The loyalty of your people is a gift they give you when, and only when, you deserve it—when you train them well, treat them fairly, and live by the concepts you talk about.
		There’s no loyalty fiercer than that of soldiers who trust their leader to take them through the dangers of combat.
		However, loyalty extends to all members of an organization, to your superiors and subordinates, as well as your peers.
	www.usarc.army.mil /63rsc/values/loyalty.htm (735 words)

	Loyalty on the Web (Alertbox)
		In this study, on-time delivery was a key predictor of customer loyalty, with 96 percent of shoppers who received their order on time saying that they were "likely" or "very likely" to shop at the site again.
		Even so, loyalty is still harder to get on the Web than in the real world: for example, a convenient location does not matter, and somebody who sets up a server somewhere in South Dakota can get word-of-mouth referrals from your former users world-wide in a matter of days.
		Loyalty is enhanced if the site becomes more valuable to the user at each visit.
	www.useit.com /alertbox/9708a.html (1485 words)

	Loyalty day
		Though the exact beginning of the date of observance is not known, the concept stemmed in the early 1930s.
		And they wanted that the loyalty of Americans to the American ideals must be asserted to prevent the growth of communism in America.
		In 1932 some patriotic organizations were encouraged by the Loyalty Day concept and wanted to do something more to inspire loyalty to the nation.
	www.theholidayspot.com /mayday/loyalty_day.htm (411 words)

	Measuring Customer Loyalty - The Loyalty Research Center
		Loyalty Research Center uses a wide range of survey gathering techniques in its repertoire for conducting loyalty research studies.
		Whether your loyalty study requires telephone, mail, Internet, IVR, or a combination of techniques, the Loyalty Research Center has the expertise and the experience to design a survey that fits the needs of your customer or employee loyalty program.
		These questions follow the Loyalty Research Center's hierarchy of customer satisfaction and loyalty measurement model.
	www.loyaltyresearch.com /demo.html (258 words)

	Building Better Loyalty Programs — Kobie Marketing
		“Customer loyalty” is a strange thing: as marketers, we might not all agree on how to define it, and yet we know it when we see it.
		To others, customer loyalty is shown through increased spending or improved activation rates.
		And as a fully integrated loyalty marketing agency, we can provide an end-to-end solution to each of our clients, tailored to their specific needs.
	www.kobie.com (317 words)

	Hornblower: Loyalty (2003) (TV) (Site not responding. Last check: 2007-11-07)
		Still, I've always been puzzled by one element of the credits -- the show never seems to say which of "the novels of C.S. Forester" a particular movie is based on.
		LOYALTY and DUTY are loosely based on HORNBLOWER AND THE HOTSPUR, the tale of Hornblower's first command.
		Gruffudd, though a good enough actor and quite charming, seems to miss what was always the key element of Forester's Hornblower -- his constant self-doubt and crushing insecurity.
	www.imdb.com /title/tt0327890 (371 words)

	Customer Loyalty
		Loyalty is demonstrated by the actions of the customer; customers can be very satisfied and still not be loyal.
		Customer Loyalty has become a catch-all term for the end result of many marketing approaches where customer data is used.
		Customer loyalty is the result of well-managed customer retention programs; customers who are targeted by a retention program demonstrate higher loyalty to a business.
	www.jimnovo.com /Customer-Loyalty-more.htm (816 words)

	We say -- David Kuack, Cultivate employee loyalty
		Loyalty seems like a quality that's becoming increasingly harder to find, whether it's employee loyalty to a company or consumer loyalty to a product.
		In the past, employees believed when they were hired by a company that they would be with that company until they retired.
		One indication that employees are unhappy, Marriott said, is that they don't want to look you in the eye.
	www.greenbeam.com /features/we100697.html (496 words)

	E-Loyalty
		To date, little attention has been paid to how trust and e-loyalty are developed in e-business contexts, especially with reference to cross-cultural differences.
		Consumer trust and loyalty have long histories as vital elements of building successful businesses.
		The goal of the research is not to fully redefine these concepts, but rather to examine specific elements of trust unique to e-business, and recommend practices that enhance business success.
	www.eloyalty.ca (310 words)

	An introduction to stepfamily loyalty and values conflicts.
		These are real examples of loyalty (or priority, or inclusion) conflicts faced often by most stepfamily adults and kids for many years.
		Though details vary in different stepfamilies and situations, the basic theme of these loyalty conflicts is constant: one adult or child wants to, or is asked to, please two or more other family members at the same time, and feels caught between them.
		Loyalty conflicts are built in to the structure of typical multi-home stepfamilies.
	sfhelp.org /09/lc-intro.htm (1607 words)

	BBC NEWS \| Technology \| Loyalty cards idea for TV addicts
		Broadcasters such as Sky and ITV could offer viewers loyalty points in return for watching a particular channel or programme.
		Loyalty cards have become a common addition to most wallets, as High Street brands rush to keep customers with a series of incentives offered by store cards.
		Loyalty cards could play a role in this, particularly in reducing the number of people who cancel their Sky subscriptions, said Ian Fogg, an analyst with Jupiter Research.
	news.bbc.co.uk /1/hi/technology/3958855.stm (388 words)

	Welcome to The Loyalty Guide! - The Wise Marketer's comprehensive report on customer loyalty, CRM, and retention ... (Site not responding. Last check: 2007-11-07)
		The conclusions in The Loyalty Guide Volume II are based upon face-to-face and telephone discussions with leading customer marketing strategists, practitioners and researchers across the globe, backed up by the authors' 25 combined years of experience monitoring, advising and reporting on loyalty for blue-chip businesses around the world.
		Robin was the editor of Customer Loyalty Today, the world's first subscription journal on customer loyalty, from its launch in 1993 and was the author of two editions of the best-selling Customer Loyalty Report in 1995 and 1997.
		In authoring The Loyalty Guide, Robin and Peter Clark have gathered, collated, analysed and presented in an easy-to-access format their decades of specialist expertise and have conferred with the world's leading experts to ensure this report provides you with the very latest and most up to date market intelligence.
	www.theloyaltyguide.com (1677 words)

	Inspirational loyalty quotes
		If you come around other Loyalty quotes that have inspired you (or you have one of your own), I'd love to hear them from you.
		The greater the loyalty of a group toward the group, the greater is the motivation among the members to achieve the goals of the group, and the greater the probability that the group will achieve its goals.
		Loyalty is the pledge of truth to oneself and others.
	www.customerservicepoint.com /loyalty-quotes.html (378 words)

	Loyalty Research Center: Increasing, measuring and managing customer loyalty and improving employee loyalty
		The Loyalty Research Center (LRC) is a division of the consulting firm Keene/Paison and Company.
		The Loyalty Research Center was established based on the beliefs and experience of the founders, Aldy Keene and Allen Paison.
		They believed that most customer satisfaction research, loyalty research, employee research, and other stakeholder research, was not being integrated or deployed effectively throughout business organizations; therefore, not creating the change or results our clients require.
	www.loyaltyresearch.com (298 words)

	Customer Loyalty Programs
		Structured, comprehensive research programs are necessary to provide the data upon which to develop projects and initiatives to improve customer loyalty.
		The first step in customer loyalty research programs is formulating the objectives.
		This survey research is the heart of a customer loyalty program, complemented by 1) occasional focused interviews to unearth the contextual data about process shortcomings, 2) complaint solicitation and 3) a robust service recovery program.
	www.greatbrook.com /customer_loyalty.htm (692 words)

	Loyalty Solutions - The Griffin Group
		When Microsoft wanted a fresh new perspective on how to think about customer loyalty, they called the Griffin Group.
		Our team went to work using stringent research techniques to help the software giant identify undiscovered 'value drivers' among their customers and prospects.
		Ninety five percent of the feedback rated her as excellent.
	www.loyaltysolutions.com (115 words)

	Brandkeys 2003 Customer Loyalty Award
		The annual Brand Keys Customer Loyalty Awards honor the companies that are most single-mindedly devoted to creating loyal customers.
		The surveys on which the awards are based, fielded annually in the spring and fall, probed customers' relationships with 182 brands in 31 categories.
		The brand whose set of drivers comes closest to meeting (or exceeding) those of the category ideal is the one whose customers will demonstrate the greatest loyalty over the coming months.
	www.brandkeys.com /awards/cli03.cfm (140 words)

	Fred Reichheld: Leading Authority on Loyalty
		He is the founder of Bain’s Loyalty Practice, which helps clients achieve superior results through improvements in customer, employee, partner, and investor loyalty.
		His pioneering work has quantified the linkage between loyalty, profits, and growth.
		According to The New York Times,” [He] put loyalty economics on the map.” The Economist refers to him as the “high priest” of loyalty.” And 1to1 Magazine calls him “the undisputed king of loyalty".
	www.speakers.ca /reichheld_fred.aspx (247 words)

	Maple Online Casino Loyalty - Earn while you play your favorite casino games
		You can verify and redeem your free loyalty bonus at any time.
		REDEEM your loyalty bonus by logging in to your casino account, and clicking on any Loyalty Button.
		Your casino password will be created as your loyalty account password.
	www.maplecasino.com /loyalty.asp (186 words)

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