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Topic: Loyalty card

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	THE DEFINITION OF LOYALTY
		LOYALTY, as a general term, signifies a person’s devotion or sentiment of attachment to a particular object, which may be another person or group of persons, an ideal, a duty, or a cause.
		Political loyalty is devotion to, and identification with, a political cause or a political community, its institutions, basic laws, major political ideas, and general policy objectives.
		Loyalty to the laws of Athens, which brought him into the world and nurtured and educated him, was the chief motive of Socrates in accepting death at the hands of a regime that he had opposed and ridiculed, rather than fleeing from prison when given the chance to do so.
	www.worldfreeinternet.net /archive/arc3.htm (1139 words)

	Loyalty program - Wikipedia, the free encyclopedia
		In the United Kingdom it is typically called a loyalty card, in Canada a rewards card or a points card, and in the United States either a discount card, a club card or a rewards card.
		The card issuer requests or requires customers seeking the issuance of a loyalty card to provide a usually minimal amount of identifying or demographic data, such as name and address.
		Where a customer has provided sufficient identifying information, the loyalty card may also be used to access such information to expedite verification during receipt of cheques or dispensing of medical prescription preparations, or for other membership privileges (e.g., access to a club lounge in airports, using a frequent flyer card).
	en.wikipedia.org /wiki/Loyalty_card (2038 words)

	Loyalty Card Solutions
		Magnetic stripe and memory cards for loyalty as a single application where the main requirement may be to read the application at POS.
		The new generation of secure memory cards are based on the T=0 protocol thereby allowing the card to be read by a pool of POS terminals supporting the smart card.
		Not only can the cards be tailored to reflect individual customers' needs and lifestyles, but with the processing power of the chip on the card which can store valuable information, the card becomes an invaluable marketing tool for retailers who can use the data to develop more targeted programs and value-added offers.
	www.oberthurusa.com /pns-sc-prod-pmt-loyalty.asp (904 words)

	Loyalty card programs, plastic loyalty cards, preferred cards - TB CardWorks
		There are several types of loyalty card programs that can be implemented at the retail level.
		The items are promoted throughout the store, and a discount is given at the point of sale to customers who present their loyalty card to the cashier.
		A plastic card loyalty program provides merchants the opportunity capture data points about a particular customer's purchase activity, analyze the data, and incent the customer at or near the point of sale.
	www.tbcardworks.com /loyaltycards.html (907 words)

	CASPIAN - Consumers Against Supermarket Privacy Invasion and Numbering
		The most interesting finding shows that Albertsons, (who was quietly rolling out card programs throughout the country but did not yet have one in New Mexico), experienced a remarkable 25.84% increase in price, far exceeding the.78% increase of her local card free store and the Consumer Price Index factor of 1.07383.
		Card stores like to point out the "savings" their programs offer by printing the amount at the bottom of the receipt.
		Our study shows card store "everyday" prices from 28% to 71% higher, which means that not only is every non-sale item you place in your cart costing you dearly, but that the "savings" they are so fond of pointing out to you are grossly inflated.
	www.nocards.org (582 words)

	Shoppers learned to play the loyalty-card game
		Two years ago, merely the mention of grocery store loyalty cards (or frequent-shopper cards, as they're also known) was sufficient to spark enough outrage and uproar to keep columnists happily occupied for weeks.
		QFC and Safeway won't disclose information on the number of cards they've issued or usage by consumers, saying that information is proprietary (which would no doubt elicit a grim chuckle from those who raised the same issue about the groceries asking consumers for personal information).
		Lucas says grocery stores are trying to tie their cards to departments such as produce and other perishables where they have some advantage over other types of retailers.
	seattlepi.nwsource.com /virgin/183971_virgin29.html (982 words)

	Smart Card Product - Smart, Loyalty Card
		Smart cards are a durable, secure and versatile alternative to any other loyalty tokens - one easy read of the card tells the customer about their credits and a participating retailer about their customer.
		The Loyalty Gift Certificate Card and API is a foundation upon which a retailer and their IT/Point of Sale (POS), partner can build a customized program.
		The cards are designed to securely store reloadable value in two separate purses, multiple fields for storing consumer points and a large area for recording demographic data for target marketing and purchase pattern behavior and inventory analysis.
	www.cardlogix.com /product_smart_loyalty.asp (831 words)

	Colloquy.com - Loyalty Trends for the 21st Century
		Every loyalty program requires the sponsoring enterprise to enable the capture of an individual's transactional data, the filtering of this data through a "rules engine" that assigns both points and interventions, and the storage, reporting, and retrieval of all member and program information from a centralized database.
		Without sophisticated technology, the loyalty program operator is confined to a punch card or a stamp program—anonymous versions of reward and recognition that our grandparents may have liked, but which simply won't work in the wired world.
		Although loyalty has thus long been viewed as the "killer app" that would drive smart card acceptance in the U.S., the lack of a true chip-based loyalty solution speaks to the failure of smart card advocates to clearly articulate their vision of what shape true smart card-based loyalty programs will ultimately take.
	www.powercard.com /misc/press/colloquy1/LoyaltyTrends.htm (6182 words)

	Loyalty Card Program - PatronWorks
		A loyalty card is used to store points that a customer receives for a purchase or visit.
		Loyalty programs help you keep your customers by giving them value in return for their repeat business.
		Loyalty rewards can be in the form of premium or specialty products that increase customer awareness of those products.
	www.patronworks.com /loyaltycards.html (696 words)

	'Loyalty' cards cause griping over swiping
		The cards -- also known by such names as club cards, discount cards, preferred cards or value cards -- are a hot topic locally because QFC recently introduced its "Advantage Card," to the chagrin of some customers.
		Loyalty cards promise shoppers that they'll get savings if they use the card to make their purchases.
		The purpose of the cards, she says, is to use the customer information to cut deals with vendors for lower prices.
	seattlepi.nwsource.com /local/70072_loyal11.asp (1715 words)

	Card Results - Customer Loyalty Programs
		Each time a customer uses his/her card, information is entered into a database.
		The customer receives a custom-designed magnetic stripe card which is then used to track the participant's buying habits including buying frequency and items purchased.
		Just swipe the loyalty card to register points or to redeem a reward.
	webpages.charter.net /cardresults/loyalty.html (228 words)

	Broadsystem - Customer loyalty card schemes
		Our wallets may already be bulging with loyalty cards from supermarkets, fashion chains and petrol retailers, but now, thanks to a new initiative from Sky, television could become the next battleground for customer loyalty.
		Their proposition is for individual channels to launch their own smart-chipped loyalty cards, on which viewers collect points for watching more.
		As with any loyalty scheme, the cost of launching the programme and collecting and analysing the data has to be weighed against the benefits.
	www.broadsystem.com /articles/articles_customerloyaltycards.htm (1049 words)

	Welcome to Arthur Blank Co. Online
		Loyalty cards take membership cards to a whole new level.
		Card carries a removable label with the card's account number.
		comes with one standard size card, one or two clean-edge, snap-off key tags with matching account numbers, and a third snap-off tag that can be used for co-op advertising or couponing.
	www.arthurblank.com /loyalty.asp (362 words)

	Customer Loyalty and Membership Research Window (Site not responding. Last check: 2007-10-12)
		UAL Loyalty Services, Inc., is a wholly-owned subsidiary of UAL Corporation and is responsible for the development and administration of loyalty programs including Mileage Plus, Silver Wings and MyPoints.com.
		A spokesman said that unlike the account card, which offers discounts on products, the loyalty card will be "experience-led", with incentives such as free tickets to the theatre.
		The Seattle Times reports that the 4 million prepaid cards sold by Starbucks since November 2001 are expected to evolve into loyalty marketing tools with the addition of incentives and the backend accumulation of data about shoppers' purchase patterns.
	www.crmloyalty.com (4066 words)

	Electronic Loyalty Card programs for merchants of all sizes.
		A Loyalty Program is a powerful way to provide continuous reasons for your customers to prefer your business over another.
		Loyalty programs may be set up in a variety of ways to reward customers.
		The terminal prints a receipt which tracks the points added to the customer’s Loyalty account and provides a total for all points accumulated to date and available for redemption (point balance).
	www.ecardsystems.com /eCardWebPages/LoyaltyProgram.html (432 words)

	Cafe Loyalty Card - Metrotainment Cafes - Atlanta, Georgia (via CobWeb/3.1 planetlab-01.bu.edu) (Site not responding. Last check: 2007-10-12)
		The Loyalty Card is designed to reward you for every dollar you spend at any Metrotainment Cafes location including the Metrotainment Bakery.
		Unfortunately, per the terms on the back of your Café Card, we cannot split points off of one guest check; however, if you ask for separate checks, your server or bartender would be happy to add points on each card from each separate check.
		Currently, there are no plans to discontinue our loyalty program; in fact, plans are in the works to use the program to recognize birthdays, anniversaries and to promote special occasions at our restaurants.
	www.metrocafes.com.cob-web.org:8888 /loyalty (650 words)

	LoyaltyWise.com - Learn how to design & build your own loyalty gift card program.
		Every time the card is used, a swipe is deducted from the card.
		Production issues related to designing and creating loyalty reward cards and other value-added components are also factors in designing and pricing an application.
		The "LoyaltyWise Solution Package" is a unique card application which centers on three “activate-on-demand” applications that are contained in one terminal.
	www.loyaltywise.com /index_04_reward_cards.htm (445 words)

	Loyalty Cards build customer confidence in your business.
		Loyalty Cards build customer confidence in your business.
		designed loyalty card that your clients will be proud to use.
		to visit your establishment with a loyalty card in their wallet.
	members.aol.com /loyaltycard/loyal (177 words)

	Card Loyalty
		The Supermarket Club Card Disclosure Act of 1999 would let cardholders forbid retailers from collecting their personal information, including purchase history, or sell marketing information that identifies them as individuals.
		Although grocers aren't worried, loyalty marketing execs are, and packaged goods companies should be: The act would restrict co-marketing and hamstring packaged goods marketers from using grocer data.
		The new bill applies only to supermarket cards, despite the widespread use of loyalty cards among other retailers.
	promomagazine.com /mag/marketing_card_loyalty/index.html (1189 words)

	BFHR - BAUMA FOOD, HOSPITALITY AND RETAIL BUSINESS GROUP (via CobWeb/3.1 planetlab-01.bu.edu) (Site not responding. Last check: 2007-10-12)
		Card validity term: maximum 2 years since the beginning of the first issuance.
		Card validity term: 2 years since the beginning of the first issuance.
		The foregoing terms and conditions are subject to and governed in accordance with the laws of the Republic of Indonesia and all participants shall expressly agree to the exclusive jurisdiction of Pengadilan Negeri Jakarta Selatan - Indonesia.
	bfhr.com.cob-web.org:8888 /en/loyaltycard.html (524 words)

	Loyalty Cards - Duracard® Plastic Card Printing
		A loyalty card program is an excellent marketing tool for rewarding current customers and attracting new ones.
		With the advent of computerized systems and cash registers, large and small businesses are finding a need for a loyalty card program of their own.
		Our custom plastic loyalty cards with stunning graphics are surprisingly affordable even for a small business.
	www.duracard.com /loyaltycards.htm (368 words)

	Swipe It Technology - Gift and Loyalty Card (Site not responding. Last check: 2007-10-12)
		Gift cards are activated within seconds of the purchase by swiping them through the terminal and adding the desired dollar amount.
		Whether you are implementing a stand-alone customer loyalty program or integrating it into one of our card-based payment systems, we can help you create a system that is right for you and your customers.
		When the card holder has reached the designated reward level as set by you, the system will automatically convert those points to a cash value.
	www.swipeit.com /gift_cards/index.asp (605 words)

	Dobwalls Adventure Park - Loyalty Card
		Every visitor paying full price on their first visit in 2006 is entitled to a free Loyalty Card.
		Our Loyalty Card gives the card holder half-price entry on every visit during the 2006 season.
		The loyalty card is free when you pay full price entry on first visit in 2006 (starting 5th of April)
	www.dobwalls.com /loyaltycard.php (110 words)

	American Loyalty Card - Malls without Walls - Free Discount Card Save 10% at Participating Merchants - STOP PAYING ... (Site not responding. Last check: 2007-10-12)
		The American Loyalty Card is completely free, and is honored where ever you see the green olive tree.
		American Loyalty Card is a money saving program to benefit customers by giving them a 10% savings on all their purchases while giving the merchants a 5% return on customers' spending.
		ALC is a discount card consumers can use at participating local stores and restaurants, and well as merchants providing services.
	www.american-loyalty-card.com (675 words)

	Metro Future Store - Scandal: RFID Hidden in Card
		Superficially, the cards look like any other plastic card a shopper might carry in his or her wallet.
		There is no visual cue that the card can respond to radio waves and transmit a shopper's identity -- right through a closed purse or backpack -- to reader devices 3 to 5 feet away.
		Discussing the implications of finding tracking devices in METRO's loyalty cards was definitely the highlight of my lecture, and by the time I was done, the German audience wanted to see the Future Store shut down.
	www.spychips.com /metro/scandal-payback.html (1764 words)

	Gift Card and Loyalty Card Program
		Credit Card Processing Services, an expert in merchant accounts has teamed up with Valutec Card Solutions, which is the leading provider and processor of gift cards in the country.
		Carrying a plastic card with your logo in their wallet is like having a mini billboard in your customers’; hands every day.
		Having a successful loyalty program in place means more visits by your current customer base that may mean that you can reduce advertising costs to attract new customers since tables are already filled.
	giftcardusa.com (824 words)

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