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Topic: Luciano Benetton

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	Benetton - Wikipedia, the free encyclopedia
		Benetton is a global upmarket clothing brand, based in Treviso, Italy, also well known for its sponsorship of the Formula One team of the same name and high-profile European basketball and rugby clubs.
		Benetton is known in the United States for producing a long-running series of controversial, sometimes offensive, advertisements that have caused a number of media critics to accuse the company of deliberately creating controversy in order to sell its products.
		The ads entitled "United Colors of Benetton," have included images that are apparently unrelated to the clothes sold by the company, including scenes of people dying of AIDS, panicking crowds jumping off of a sinking ship, a bloody, unwashed newborn baby, and a death row inmate.
	en.wikipedia.org /wiki/Benetton (221 words)

	Biography of the Benettons (Site not responding. Last check: 2007-10-20)
		Luciano, who was then 20 and had worked as a salesman in Treviso, realized his sister's talent and the two pooled their resources and skills.
		The Benetton ads have included photographs of a priest kissing a nun, body parts labeled HIV positive (for which the company was fined), and the blood-soaked clothing of a Croat soldier.
		Luciano had gotten involved in national politics as part of a movement to overthrow the old system, and in 1992 was elected to the Italian Senate as a member of the Republican party.
	www.uwgb.edu /galta/333/benet.htm (1201 words)

	Consuming Social Change
		Benetton is important not only because of its marketing success, but also because it has taken a bold stance in attempting to use advertising as a forum to address highly charged social and political issues.
		Benetton's response to such criticisms is either to occupy the moral high ground or to displace the wider political and ideological significance of the togo by making a pragmatic appeal to the results of extensive market research.
		In this case, Benetton's post-Fordist economic policies are underwritten by a neoconservative political philosophy that supports minimum state intervention in the world of commerce, accentuates privatization in the form of subcontracting, wages a full-fledged assault on unionized labor, and dramatically expands the service sector.
	www2.hawaii.edu /~daniels/readings/giroux.html (6791 words)

	BENETTON - THE COMPANY'S HISTORY
		Luciano went to England to study a technique whereby one knitted in off-white yarn, only dying the wool at the last minute, thus keeping up with ever changing fashion trends.
		Benetton F1, with Renault engines, came in second place in the race drivers' Championships, with Michael Schumacher behind the wheel, and won first prize in the manufacturer's event.
		Benetton operates in 120 different countries, with the United Colors of Benetton label, O12 and Sisley in textiles.
	www.museedelapub.org /pubgb/virt/mp/benetton (706 words)

	The Week (Site not responding. Last check: 2007-10-20)
		Luciano himself loves to be noticed, be it in his exceptional attire or with his shocking commercials.
		Luciano was then a clerk in Ponzano in north Italy, and when his friends admired the sweater, he sold his accordion and bought a knitting machine for his sister.
		It is with a fresh perspective that Benetton, which has so far invested Rs 15 crore in India, is viewing the Indian market; the United Colors of Benetton has set a target of Rs 120 crore by the year 2007 from the present revenue base of Rs 65 crore.
	www.the-week.com /24nov21/currentevents_article8.htm (926 words)

	The Story Of Benetton’s Advertisement Campaigns \| Marketing Case Studies Collection
		Benetton had worked for two years on the campaign, for which a special booklet and video were also released.
		(Benetton was reported to have falsely told the state that the inmates were being interviewed for a project sponsored by the National Association of Criminal Defense Lawyers.) In an out of court settlement, Benetton had to write apology letters to the families of the victims.
		Benetton was counting heavily on the deal, signed in late 1999, to improve its miserable performance in the US markets during the 1990s.
	icmr.icfai.org /casestudies/catalogue/Marketing/MKTG019.htm (922 words)

	Mapuche International Link/English\|News
		The Italian tycoon Luciano Benetton announced today that he will donate 2,500 hectares of land "of good quality" and located in neighborhoods of Esquel so that they are operated by mapuches communities.
		Benetton maintained that he is offering to Perez Esquivel "a productive patagónic land unit, of good quality, located in the neighborhoods of the city of Esquel".
		Although the announcement of Benetton constitutes an advance and a small triumph of the communities mapuche, is necessary to remark that the yielded lands are not those that the group disputed in last May before justice with Rose Rúa Nahuelquir and Atilio Curiñanco.
	www.mapuche-nation.org /english/html/news/n-77.htm (853 words)

	The Telegraph - Calcutta : Weekend (Site not responding. Last check: 2007-10-20)
		Luciano Benetton is on a not-so-secret mission to India.
		Benetton has already visited India five or six times in a bid to build his retail empire in the country.
		Luciano decided to change things: he attracted the attention of the younger generation by creating sweaters in bright, fun shades.
	www.telegraphindia.com /1041120/asp/weekend/story_4001014.asp (1026 words)

	Investissements étrangers
		Luciano Benetton's ability to identify and anticipate market trends led to incredible growth for the company.
		BENETTON also intends to invest one hundred million dollars for plants in Tunisia, Hungary and Croatia where entire collections can be produced.
		The BENETTON Group began operations in Tunisia in 1994 in the framework of delocalization of production and quickly expanded its activities there: "Geographic proximity to Europe, low labor costs, the country's political stability and the many tax breaks available have all played a major role in the decision to develop our Tunisian affiliate".
	www.investintunisia.com /eng/poleD/d0905-benetton.htm (708 words)

	benetton (Site not responding. Last check: 2007-10-20)
		Luciano Benetton was born in 1945 in a small town in the north of Italy.
		With this, Benetton wanted to give a double message: On one hand, Benetton is strong enough to unify a diverse group and make all of them equal, and on the other hand it has such a big range of products and colours that it makes each person in a group different from the others.
		Benetton still is the brand that homogenizes everybody, creating a unity, but the field on which it works is now much more serious.
	www.newterritoryfuerteventura.com /deborah/benetton.htm (3523 words)

	The Hindu : Metro Plus Bangalore : Shades of controversy
		Sixty-nine-year-old Luciano Benetton, who founded the company with his siblings after his father's death, has always maintained Benetton is not just about selling clothes.
		The maverick team of Luciano Benetton and Oliviero Toscani (the creative genius behind some of the company's most notorious campaigns) was formed in the early '80s and went on to unleash a string of advertisements, claiming to promote multiculturalism and defy stereotypes.
		Not all of Benetton's explanations have been received warmly and in 2000, an ad showing prisoners on death row led to Sears offloading their clothes and Benetton subsequently offloading Toscani.
	www.hindu.com /mp/2004/11/09/stories/2004110900830100.htm (551 words)

	USATODAY.com - Business all in the famiglia (Site not responding. Last check: 2007-10-20)
		The Benetton family owns 70% of the shares in its clothing company, and Luciano Benetton will continue to be chairman of the board when the daily operations of the company are assumed by the new team.
		For Luciano Benetton, stepping back from daily management and bringing in a new chief executive — Silvano Cassano, formerly of Hertz and Fiat — is the solution to preserving his family's legacy.
		In recent years, the Benetton group — the apparel company on which the business was started and which accounts for about one-third of the corporation's holdings — has faced growing competition from other clothing companies and seen its edge on the market falter.
	www.usatoday.com /money/companies/management/2004-02-03-familybusiness_x.htm (1555 words)

	United Colors of Benetton
		Luciano, Giuliana, Gilberto and Carlo Benetton, launched the activities of the Benetton Group in 1965.
		Born in 1935, Luciano Benetton is Chairman of the Benetton Group.
		Born in 1937, Giuliana Benetton is currently on the Board of Directors of both Edizione Holding (the family-owned financial holding company) and Benetton Group.
	www.benettongroup.com /en/whoweare/Founders.htm (217 words)

	Body
		Luciano Benetton was born in 1935, and his childhood coincided with the harsh times brought to Northeastern Italy by the Second World War.
		Benetton is a vertically de-integrated company, not only in manufacturing, but also in the other activities that make up the business system it moves in: styling and design, manufacturing, logistics and distribution, and sales.
		Benetton shops have their own 'character', which not only consists of the decor but also of the eagerness and ability of the salespeople to help customers match different garments to obtain a coordinated 'ensemble' that is fashionable.
	www.csm.uwe.ac.uk /~jharney/jarillo.html (6487 words)

	Benetton Agrees to Hand Land to Indians
		Luciano Benetton, the Italian textile magnate, has agreed to give up 2,500 hectares (6,200 acres) of land in Argentina to end an indigenous land rights controversy which risked wrecking his company's caring image.
		Mr Benetton said he was putting the land at the disposal of Argentina's...
		Mr Benetton said he was putting the land at the disposal of Argentina's Nobel peace prize winner, Adolfo Pérez Esquivel, whose campaign against the fashion house gave the row worldwide prominence.
	www.buzzle.com /editorials/11-9-2004-61438.asp (706 words)

	MercoPress - Falklands-Malvinas & South Atlantic News
		Benetton brothers arrived in the 1990ies to Patagonia where they now own 900,000 hectares of land and the wool from their sheep flock represents 10% of the input for the textile empire.
		The fact is that since in Patagonia Carlo and Luciano Benetton have had conflicts with local indigenous people and have also been accused of not paying taxes and banning access to crossings and rivers and streams.
		Luciano Benetton accusing him of taking hold of sacred mapuche land and urging him to return it to their legitimate owners and cease the abusive action.
	www.falkland-malvinas.com /Detalle.asp?NUM=4598 (953 words)

	Fashion & Design - Fashion Houses - Benetton - Made In Italy On Line
		Today Luciano is the chairman and creative mind of the Benetton Group, Giuliana has total control of the design staff and the twice yearly collections, Gilberto is in charge of the company accounts and Carlo of production.
		So if the demand is blue, Benetton dyes the majority of its colorless garments in that color to satisfy the desires of the public at a very short notice.
		Luciano Benetton's ability to identify such a market and fill it led to the company's incredible growth.
	www.made-in-italy.com /fashion/fashion_houses/benetton/intro.htm (838 words)

	GN Online: Luciano Benetton comes calling
		Luciano Benetton, the 68-year old chairman and founder of United Colors of Benetton, was in Dubai last week to coincide with the launch of the brand's fall/winter collection.
		The Benetton family owns 70 per cent of the business while 30 per cent was floated on the stock exchange.
		Benetton added: "We have 5,000 outlets; Benetton Italy looks after 60 and the rest are handled by agents.
	www.gulf-news.com /Articles/news.asp?ArticleID=100670 (325 words)

	Benetton Biography / Profile of Benetton Biographies
		Benetton, founded in 1965, and initially producing fine colorful knitwear, expanded to become the largest apparel network in the world.
		Benetton Group's diversification into a wide range of products and activities and its often controversial advertising techniques made the Benetton name a household word.
		The Benetton clothing line was created by three brothers and their sister in a small knitting shop in Ponzano Veneto, Italy.
	www.bookrags.com /biography/benetton (203 words)

	Chicago Fashion Magazine - Benetton
		Born in 1935 in Treviso (Italy), Luciano Benetton, together with his sister Giuliana and brothers Gilberto and Carlo, contributed in 1965 to the launch of the activities of the Benetton Group.
		The development of Benetton's commercial organisation has been supported by a major programme of investment in megastores, some of which are directly managed by the Group.
		Benetton production system is co-ordinated by a high-tech facility at Castrette (Treviso), which is one of the most advanced clothing-manufacturing complexes in the world.
	www.chicagofashionmagazine.com /FashionDesigners/benetton.php3 (618 words)

	Investor Relations - Benetton Group
		Benetton's new megastore, with the entire range of United Colors of Benetton's collections for women, men and children, occupies four levels, ground, first, second and third floors, linked by three escalators.
		The project is in line with Benetton's store concept, with white as the dominant colour to create a luminous, relaxing atmosphere and to highlight the colours of the clothes.
		Benetton and Barcelona basketball champions inaugurate the new Barcelona megastore with Luciano Benetton
	www.benetton.com /investors/en/pressreleases/2002/20021107.html (363 words)

	Luciano Benetton
		Benetton is a global upmarket clothing brand, based in Treviso, Italy, also well known for its sponsorship of the Formula One team of the same name and high-profile European basketball and
		Benetton S.p.A. The Benetton story, if not exactly one of rags to riches, is nevertheless a tale of huge success built from humble origins.
		Luciano Benetton was born in 1935, and his childhood coincided with the harsh times brought to...
	www.hypnosis-in-london.co.uk /hypnosis/luciano_benetton.html (562 words)

	Benetton (Site not responding. Last check: 2007-10-20)
		The campaign trademark and philosophy is the result of the combined efforts of company president Luciano Benetton and photographer Oliviero Toscani.
		Benetton and Toscanis personal philosophies and perspectives on advertising have since become synonymous with Benettons corporate image.
		However, despite claims by both men that profit was never a motive and raising social conscience is their single goal, Benetton ads have been widely criticized and banned worldwide.
	www.courses.psu.edu /art/art122w_jlh18/student/knepper/Benetton.html (234 words)

	MercoPress - Falklands-Malvinas & South Atlantic News
		Benetton wrote an open letter to an Italian newspaper that had previously published an article by the Argentine Peace Nobel requesting he return the land to “its legitimate owners”, the Mapuches.
		Benetton of taking advantage of “his money and an unscrupulous judge to dispossess humble Mapuche families of their land”.
		Benetton purchased 900,000 hectares of land from the Argentine government in the nineties he also claimed 385 hectares occupied by Mapuche Indians who lost the lawsuit.
	www.falkland-malvinas.com /Detalle.asp?NUM=3929 (458 words)

	Benetton
		Benetton has become one of the world's best known clothing brands since the late Eighties, largely as a result of striking and often controversial advertising campaigns which seemed to bear limited relevance to the clothes they represented.
		Instead Benetton's advertising has principally been a platform for the worldview of Luciano Benetton, a leading member of the wealthy family which, in typically Italian style, has substantial interests in numerous sectors other than fashion, which now accounts for 40% or less of the family business.
		Most recently the Benettons were instrumental in funding the takeover of Telecom Italia by tire and cable maker Pirelli.
	www.mind-advertising.com /it/benetton_it.htm (173 words)

	Luciano Benetton visits Dubai \| United Colors of Benetton (Site not responding. Last check: 2007-10-20)
		Benetton was in town to visit the stores and meet the exclusive UAE distributor Easa Saleh Al Gurg.
		Luciano's sister was good at knitting, so they set up a small pull over company, she would design and Luciano would handle the marketing aspect.
		Luciano Benetton's second visit to the Gulf was a demonstration of Benetton's commitment to the region.
	www.ameinfo.com /news/Detailed/29744.html (1004 words)

	BENETTON GROUP SPA - BNG Annual and Transition Report (foreign private issuer) (20-F) Item 6: Directors, Senior ...
		Luciano Benetton, Gilberto Benetton and Carlo Benetton are brothers; Giuliana Benetton is their sister; Alessandro Benetton is Luciano Benetton's son.
		The Chairman, Luciano Benetton, has power to represent the Company and to carry out all acts that are pertinent to the Company's activities, with limits on certain categories of acts.
		Luciano, Gilberto, Giuliana and Carlo Benetton, each a member of the Board of Directors, indirectly hold equal interests in the entire share capital of Edizione Holding S.p.A., the parent company of Benetton Group S.p.A. and joint owner with Ragione S.A.p.A. di Gilberto Benetton e C. of 69.347% of its share capital.
	sec.edgar-online.com /2004/06/30/0000849314-04-000007/section7.asp (4146 words)

	BENETTON - ADVERTISING HISTORY
		Benetton conferred its' advertising campaigns to the Eldorado agency, who opted almost exclusively for a poster campaign.
		Benetton brought out a eau de toilette : "Colors", whose name was written out by hand by Bruno Suter, Eldorado's president, in yellow, red, green and blue on the rectangular bottle's four sides.
		Benetton took out a double page advert in Liberation with, a series of masculine and feminine genitals, all different ages, all different coloursÉ with the label "United Colors of Benetton".
	www.museedelapub.org /pubgb/virt/mp/benetton/pub_benetton.html (1571 words)

	United colours of Luciano Benetton
		Benetton was founded 35 years ago by Luciano, his two brothers Gilberto and Carlo and their sister Giuliana.
		Benetton may be doing extremely well in India today, but things were different when Luciano's family first brought the company here.
		Luciano's passion is travelling and being exposed to different cultures.
	www.expressindia.com /ie/daily/20001130/ibu30036.html (486 words)

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