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| | Luxury's Long Tail |
 | | The notion of luxury branding on a mass-marketing basis; or "new luxury" as some have termed it, certainly is working for traditional luxury brands like Ritz-Carlton as well as less likely prospects such as Whirlpool, with its deluxe, designer color, front-loading Neptune model line. |
 | | Inherently, the product had the cache of a luxury item (at least in terms of its calories); the ultra-moment of indulgence being when the neon "hot" sign lit up in the window, indicating fresh doughnuts. |
 | | Pure luxury isn't meant to appeal to the masses; in fact, contrary to Veblen's theory, it may be more desirable if most people don't even know the luxury exists. |
| www.fastcompany.com /resources/marketing/manners/081505.html (1246 words) |
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