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| | Brandweek: Lycra Streeetches - Brief Article - Statistical Data Included |
 | | DuPont is investing upwards of $30 million in its most significant ad effort to date for Lycra, a co-branded print campaign that repositions the ingredient brand as the "look better, feel better" fiber with a unified global message that aims to relay its physical and emotional benefits to men, women and teens. |
 | | In development, Lycra conducted research among 85,000 consumers in 20 countries to see if a single brand positioning was feasible and whether it could work for the range of garments that use the fiber, such as: intimate apparel, swimwear, hosiery, cotton tops, denims, wool blazers and khakis. |
 | | While perceptions of Polyester people were negative, Lycra wearers were seen as "healthy, stylish and sexy," Kearns said. |
| www.findarticles.com /p/articles/mi_m0BDW/is_27_40/ai_55153878 (542 words) |
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