| | In a League of Its Own - E-COMMERCE - CIO Magazine Apr 15,2005 (Site not responding. Last check: 2007-10-16) |
 | | MLBAM has been profitable since 2002 as revenue (which it derives from paid content, advertising, sponsorships and e-commerce) slowly ramped up to cover its startup costs, which were provided by the Major League Baseball franchises. |
 | | At the end of 2003, MLBAM began an ongoing partnership with SAS and has spent more than a year customizing and integrating software that would give MLBAM's customer-service, e-commerce, editorial and marketing groups a better idea of who their customers are and what they want from the company. |
 | | In four years, MLBAM has matured from a company that produced a website with lots of content and a few e-commerce offerings for computer users, to a full-fledged media company that produces its own live and recorded shows that can be viewed or heard in myriad ways. |
| www.cio.com /archive/041505/baseball.html (2930 words) |