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	MTV - Wikipedia, the free encyclopedia
		MTV started in New York City but was available in most of the United States by the mid-1980s with the nationwide expansion of cable.
		MTV executives countered by claiming that there were few—if any—promotional videos available from fl and other minority acts, although artists such as Diana Ross and The Jacksons had been making music videos before MTV existed.
		MTV UK has also been attacked for over-use of on-screen graphics, such as logos, programme promotion and countdown timers, and its electronica-themed genre channel MTV Dance is often derided for playing a lack of dance music during the day, preferring a mix of pop-dance, pop, and RandB.
	en.wikipedia.org /wiki/MTV (2030 words)

	MTV Networks Announces 100th Channel Milestone
		MTV Networks (MTVN) is the first global media company to achieve the 100-channel milestone, having pioneered the business strategy of having a local approach to building a global business.
		MTV Base UK will continue to be available to viewers outside of South Africa via Trend TV, CTNL and FSTV distributors in Nigeria until the launch of the local MTV Base channel.
		MTV was named the world's most valued media brand for the fifth consecutive year by the Interbrand annual study.
	www.prnewswire.com /cgi-bin/stories.pl?ACCT=104&STORY=/www/story/11-15-2004/0002457100&EDATE= (746 words)

	MTV Networks :: Africa Gets Its MTV Today With the Launch of MTV Base
		MTV base, the company's 100th channel worldwide, will be marked by a formal switch-on ceremony in Johannesburg, South Africa attended by Bill Roedy, President, MTV Networks International, Alex Okosi, General Manager, MTV Networks Africa, and Nolo Letele, CEO, MultiChoice Africa, in the presence of African artists, Lebo Mathosa, 2 FACE and Zamajobe.
		MTV base is uniquely crafted and programmed to appeal to young Africans aged 15-34, satisfying their immense appetite for high quality contemporary music content that transcends national borders.
		MTV base is a 24-hour pan-African music television channel targeting mass African youth in sub-Saharan Africa.
	sev.prnewswire.com /television/20050222/NYTU21622022005-1.html (922 words)

	MTV Launches Pan-African Network
		"MTV base as the company's 100th channel is the most anticipated launch in our history," said Bill Roedy, the president of MTV Networks International.
		Alex Okosi, the general manager of MTV Networks Africa, remarked, "MTV base is designed to celebrate African artists and music, and the music that the young people of Africa love.
		Today, MTV base will debut the Save the Humans campaign, a series of four public service announcements airing globally on MTV channels that features a cast of animal characters that have gathered to discuss the global threat of HIV/AIDS.
	www.worldscreen.com /print.php?filename=mtv222.htm (371 words)

	AEGiS-Reuters: MTV to charm Africans with local sounds
		MTV already broadcasts a mix of U.S. and European pop and rock to Africans on MTV Europe, but it reckons a specially tailored channel with African artists and presenters will swell its audience and showcase oft-neglected African talent.
		MTV Base will feature African-made programmes and local music like South Africa's kwaito dance music, zouk, from the Caribbean, mbalax, from west Africa and made famous by Senegal's Youssou N'Dour, and hip-life -- the continent's own version of hip-hop.
		As well as local music and programmes, MTV would broadcast standard U.S. and European MTV fare, where music stars take viewers on a tour of their houses, or the channel takes a behind the scenes look at how a music video is made.
	www.aegis.com /news/re/2004/RE041038.html (487 words)

	Latest News - Republic of Botswana (Site not responding. Last check: 2007-10-14)
		MTV Networks Europe is to launch a localised version of its highly successful urban music service, MTV base, in Africa.
		Key programmes that will be appearing on MTV base will include MTV base spotlight on hot and emerging talent in the weekly music documentary series that will show on Tuesdays.
		The MTV base UK was to preview DStv audiences in East, West and Central Africa from November 1, 2004 until the launch of the African version of MTV base this month.
	www.gov.bw /cgi-bin/news.cgi?d=20050204&i=Take_advantage_of_MTV_MultiChoice_urges_artistes (597 words)

	afrol News - Africa gets own MTV channel today (Site not responding. Last check: 2007-10-14)
		The launch of 'MTV Base' was announced today by the New York-based media giant, known for its unpretentious streamlined music shows all over the world.
		'MTV Base' will actually become the company's 100th channel worldwide when it is officially switched on during a ceremony in Johannesburg, South Africa, at 8 PM local time this evening.
		'MTV Base' had been programmed to appeal to young Africans aged 15-34, "satisfying their immense appetite for high quality contemporary music content that transcends national borders," the US media giant said.
	www.afrol.com /printable_article/15714 (414 words)

	ZA@Play
		With MTV being one of the top 10 most-recognised consumer brands in the world, the African music industry is in for a facelift.
		However, going on their "business strategy of having a local approach to building a global business", MTV base faces a number of challenges if its measure of success, according to Okiri, is based on "distribution growth, increasing local music content to 50% [and the] introduction of more localised programming".
		MTV base is also considering turning the process of making a high-quality music video into a television show.
	www.chico.mweb.co.za /art/2005/2005mar/050307-MTV.html (844 words)

	Marketingweb: South Africa's source for independent marketing media and advertising news (Site not responding. Last check: 2007-10-14)
		Nokia will be among the first brands to associate with the MTV base brand as part of its on-going commitment to connecting youth in Africa through entertainment.
		MTV base Live will leverage the positive brand values and strong music heritage of MTV to create a compelling connection between Nokia and African youth.
		MTV base Live is a weekly 1-hour show designed to showcase the hottest trends, gossip and celebrity news from across Africa.
	www.marketingweb.co.za /fast_news/417502.htm (405 words)

	MTV’s first pan-African music TV channel launches today!
		MTV base went live at 20:00 hrs CAT (Central African Time), beaming to a launch audience of 1.3 million households in sub-Saharan Africa with a specially-composed rap from US hip-hop artist, Xzibit.
		MTV base, the company's 100 th channel worldwide, was marked by a formal switch-on ceremony in Johannesburg, South Africa attended by Bill Roedy, President, MTV Networks International, Alex Okosi, General Manager, MTV Networks Africa, and Nolo Letele, CEO, MultiChoice Africa, in the presence of African artists, Lebo Mathosa, 2 FACE and Zamajobe.
		MTV base is crafted and programmed to appeal to young Africans aged 15-34, satisfying their immense appetite for high quality contemporary music content that transcends national borders.
	www.mio.co.za /newsitem.php?id=658 (344 words)

	MTV Polska
		MTV Networks Europe is the #1 cable and satellite broadcasting group across the region in terms of distribution and revenue.
		MTV cameras follow these young women as they deal with celebs, rabid paparazzi, overbooked guest lists, and party crashers to make sure that whatever club or party they are working on is positioned as the hottest and most celebrity filled.
		MTV Networks is an industry leader with an unmatched portfolio of cable network brands with a demonstrated ability to outperform industry peers and consistently deliver double-digit bottom line growth.
	www.mtv.pl /pr?d=9 (14277 words)

	MTV Base Celebrate 5th Birthday with UK & Ireland Club Tour
		MTV Base was born in 1999 spawning a generation of R&B music lovers and heralding the start of a flourishing urban music scene.
		The MTV Base 5th birthday will be celebrated with a whirlwind trip around the UK and Ireland with a club tour starting in London.
		The previous MTV base party at City® Edinburgh saw a string of A-list celebrities such as Justin Timberlake, Christina Aguilera, Vin Diesel and Travis, not to mention the crowd pleasing performances from The Black Eyed Peas and Missy Elliot.
	www.pressbox.co.uk /Detailed/14744.html (456 words)

	UPC - zábava komunikace informace (Site not responding. Last check: 2007-10-14)
		Base dedicates an hour to the best in UK hip hop.
		MTV Base brings you the smoothest grooves with back-to-back videos from Jagged Edge, the all-male R&B vocal quartet, including 'Let's Get Married', 'Promise' & 'Where the Party At'..
		Base brings you some of the finest first ladies of R&B..
	www.upcexpress.cz /televizni-programy/cz?TV=MTV (590 words)

	mtvbase.co.uk (Site not responding. Last check: 2007-10-14)
		The MTV Base 5th birthday will be celebrated with a whirlwind trip around the UK & Ireland with a club tour starting and ending in London, all hosted by MTV Base presenter and party reporter Kat.
		MTV Base's flagship show, The Lick, hosted by Trevor Nelson has interviewed some of the biggest names in urban music, reporting on the urban music scene accross the globe from Ayia Napa to Iceland and Jamaica to Copenhagen!
		MTV Base Fifth Birthday is brought to you in association with:
	www.mtvbase.co.uk /mtvbase.co.uk/base5tour.jhtml (231 words)

	The Salon of News and Thought: MTV Base Africa
		The arrival of MTV - though benevolent I am sure - might deny this youth, the pleasure and pride of feeling and internalizing their own cultures, and might indeed have an aculturaion effect, which in my opinion is the worst thing that can happen to a people, let alone the youth of a people.
		My hope is that elemens of globalization - such as MTV Base Africa - will not result in a hopeless, helpless and acultured youth, and will instead help young Africans appreciate their heritage, as much as that of other countries...
		If one is concerned about the negative impact MTV's new Africa channel may have on Africa's own music/video/film industries, then MTV management should be made aware of and encouraged to showcase entertainment "Made in Africa" in addition to their normal fare for international youth audiences.
	themalau.blogspot.com /2005/03/mtv-base-africa.html (1134 words)

	MTV BASE 100TH LIVE! - AFRICAN ARTISTS REACH OUT \| FLY \| AFRICA/MIDDLE EAST: CITY GUIDES/EVENTS
		MTV networks around the world will be getting a real flava of African music talent in the next few weeks as all MTV networks join together to air highlights from MTV base 100th LIVE!, the two celebratory urban music concerts...
		MTV networks around the world will be getting a real flava of African music talent in the next few weeks as all MTV networks join together to air highlights from MTV base 100th LIVE!, the two celebratory urban music concerts staged by MTV base in Abuja, Nigeria and Johannesburg, South Africa
		Music fans in both countries took MTV base to their hearts as the world’s hottest urban musicians gathered for a night of thrills, chills and excitement to celebrate the historic launch of MTV base, MTV’s first ever African music TV channel, and MTV Networks’ 100th channel worldwide.
	www.fly.co.uk /fly/archives/2005/05/mtv_base_100th_live_african_artists_reach_out.html (825 words)

	YoungAfrican.Com - MTV AFRICA (Site not responding. Last check: 2007-10-14)
		The inaugural broadcast of "MTV base", carried by MultiChoice Africa and three other satellite networks, will be beamed live from 8:00 pm (1800 GMT) across the continent in a gala launch held in Johannesburg, bringing African music and entertainment to more than 1.3 million households.
		But MTV base has been ON for the past 3 months, ok so this is an official launch but it wont be anything different from MTV or Chnanel O it's almost like these 2 channels combined!!
		MTV Base is tighter than the normal MTV...
	www.youngafrican.com /yaforum/topic.asp?TOPIC_ID=5656 (704 words)

	www.businessinafrica.net \| news Africa gets its own MTV
		MTV base went live at 20:00 hrs CAT (Central African Time), beaming to a launch audience of 1.3 million households in sub-Saharan Africa.
		MTV base, the company's 100th channel worldwide, was marked by a formal switch-on ceremony in Johannesburg, South Africa attended by Bill Roedy, President, MTV Networks International, Alex Okosi, General Manager, MTV Networks Africa, and Nolo Letele, CEO, MultiChoice Africa, in the presence of African artists, Lebo Mathosa, 2 FACE and Zamajobe.
		Today, MTV base will debut the Save the Humans campaign, a series of four public service announcements (PSAs) airing globally on MTV channels that features a cast of animal characters that have gathered to discuss the global threat of HIV/AIDS — including a South African rhino.
	www.businessinafrica.net /news/417452.htm (832 words)

	MTV Launches African Channel
		Music channel MTV's first pan-African music channel, the long-anticipated MTV base, launches on February 22, it was announced on Thursday.
		MTV base is MTV Networks' 100th television channel worldwide.
		MTV base will provide young Africans with their own MTV channel, while linking African viewers to MTV's global network of music channels.
	www.ghanamusic.com /artman/publish/printer_1450.shtml (409 words)

	Mtv Dance (Site not responding. Last check: 2007-10-14)
		MTV are dedicating an evening to the subject...
		MTV have announced details of a one off dance festival, MTV Aqua Sonic', which will take place on...
		Homelands', fear not, for MTV Dance will be there to exclusively film the shenanigans...
	www.choochoorecords.co.uk /trance/mtv_dance.html (573 words)

	Tonight - MTV touches Base with SABC youth
		MTV Base, currently being broadcast on M-Net's DSTV Multichoice network, is expanding its audience to reach the broader South African youth market through SABC1.
		MTV Networks Africa is using the World Chart Express to provide a platform to promote African music content worldwide.
		MTV base is also to embark on a national talent search to scout for a VJ to host the show.
	www.tonight.co.za /index.php?fArticleId=2836788 (451 words)

	AfricasGateway.com - MTV base Switches on To African Youth on 22 Feb 2005
		MTV base is a 24-hour English language music television channel airing to 1.3 million households in sub-Saharan Africa.
		Targeted at mass African youth, MTV base is MTV’s first bespoke channel for the African market and features the Continent’s broadest mix of contemporary artists and music genres.
		MTV base is a wholly owned subsidiary of MTV Networks Europe.
	www.africasgateway.com /article991.html (1044 words)

	Countdown begins to MTV's first Pan-African music channel (Site not responding. Last check: 2007-10-14)
		Commented Brent Hansen, "Following MTV's localisation strategy, MTV base will provide a unique cultural meeting point for young people in Africa, using the common language of music to connect music fans from different backgrounds and cultures.
		MTV base will commence broadcasting with a specially recorded message from talented African-American rap artist Xzibit, who will greet viewers in typically exuberant style.
		In its launch week, and in keeping with MTV's commitment to the issues that matter to its audiences, MTV base will also air a 1-hour version of MTV ASIA AID, an exclusive global benefit concert for victims of the 26 December tsunami.
	www.biz-community.com /Article/196/15/5609.html (910 words)

	Indiantelevision.com > News Headlines > MTV celebrates launch of MTV Base in South Africa (Site not responding. Last check: 2007-10-14)
		MUMBAI: MTV celebrated the launch of its 100th channel worldwide and also MTV's first ever African music channel - MTV Base - in South Africa yesterday.
		"MTV Base as the company's 100th channel is the most anticipated launch in our history - it's our first dedicated African service and takes MTV's global footprint to every region of the world," said MTV Networks International president Bill Roedy.
		Commenting on the launch of MTV’s first African music channel, the Atlanta-born hip hop artist summed up the launch of Africa’s first MTV channel as “a historic moment”.
	www.indiantelevision.com /headlines/y2k5/apr/apr307.htm (378 words)

	MTVBaseAfrcia.com - home
		MTV base and Fanta have joined forces to offer one young South African the gig of a lifetime: you could become the first ever South African VJ and win a contract to host MTV base World Chart Express - the brand new music chart show premiering on SABC1 on
		MTV base will definitely give you the first play and the rest is history!
		MTV base brings you a countdown of the hottest Top 10 from around the world.
	mtvbaseafrica.com (197 words)

	Musica - On-line South African CD Sales (Site not responding. Last check: 2007-10-14)
		MTV Base will also provide a platform for a variety of African music genres, alongside diverse international urban artists like Alicia Keys, Jay-Z, Sean Paul, IAM, Passi and Saian Supa Crew.
		"MTV has had a presence in Africa since 1995, and the launch of MTV Base will complement MTV's existing service in the marketplace," say the dudes at the network.
		MTV Base joins MTV European, an English language MTV channel that will continue to be available in the region.
	www.musica.co.za /eMusica/news_article.asp?segmentID=99&GenreID=99&ArticleID=1225 (252 words)

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