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| | Brand Autopsy: on Malcolm Gladwell |
 | | Gladwell may be the Dale Carnegie, or perhaps the Norman Vincent Peale, of the iPod generation. |
 | | Now, I never officially supported Gladwell’s assertion that higher prescription drug prices may be a result of how we, as a society, have become more aggressive in the treatment of diseases and we are spending more on drugs because we are using more drugs. |
 | | Gladwell continues … “The core problem in bringing drug spending under control, in other words, is persuading the users and buyers and prescribers of drugs to behave rationally, and the reason we're in the mess we're in is that, so far, we simply haven't done a very good job of that. |
| brandautopsy.typepad.com /brandautopsy/on_malcolm_gladwell (1935 words) |
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