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| | Long Island Press: Long Island Newspaper, News, Entertainment, Real Estate, Classifieds, Automotive, Weddings, Business ... (Site not responding. Last check: 2007-10-24) |
 | | Its founder Baron Marcel Bich originally planned to make fountain pen parts when he bought a factory with his partner Edouard Buffard outside Paris at the end of World War II. |
 | | Ballpoint pens had been sold before the war for the then luxurious sum of $5 and were brought to Europe by American GI soldiers, Bich said. |
 | | Bich was in many ways the inventor of 'low-cost', offering cheap and effective solutions to consumers rather than bowing to a market dictated by sophistication," said Stephane Dieutre, who teaches marketing and innovation at Sorbonne University, Paris. |
| www.longislandpress.com /reuters/9_ds_176964.php?show=media (642 words) |
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