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Topic: Marieke de Mooij

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	Beroepsorganisatie Nederlandse Ontwerpers BNO \| Cultural Diversity & Design
		Het evenement gaat vergezeld van de intreerede van prof.
		Er is een toenemende belangstelling voor de invloed van culturele aspecten op de interactie tussen mensen en producten.
		Hij zal ingaan op de vraag welke culturele aspecten samenhangen met productontwikkeling, in het bijzonder op het gebied van productgebruik en -beleving, en de onderzoeksplannen op dit gebied verder toelichten.
	www.bno.nl /ontwerpers/agenda/71/1518 (179 words)

	a-a Encyclopedia Index
		Ma from Marcel Thil to Marcelo Torcuato De Alvear
		Ma from Marie-Henri Beyle to Marie De Guise
		Mo from Monforte De Lemos to Mongolian Empire
	www.brainyencyclopedia.com /alpha/m.html (2190 words)

	»»DE Reviews««
		As the author, Marieke de Mooij is the fellow of Hofstede, in this book therefore, mostly the Hofstede: Five Dimensions of National Culture is fully explained and utilized.
		De Mooij tried to explain every aspect in consumer behavior by these dimension, especially individualism vs collectivism, power distance, uncertainty avoidance.
		De Mooij also provides lots of examples and successful cases to illustrate the concept.
	www.financial-book-review.com /Contingent/DE/DE_174.html (2317 words)

	Global Marketing and Advertising: Understanding Cultural Paradoxes by Sage Publications, Inc
		Marieke applies the 5 dimensional model of G.Hofstede to illustrate and diferentiate a clear and full colour image of cultures and values.
		Marieke does this very well, she places anecdotes and case-studies is an objective setting, viewing it with an uncoloured microscope.
		De Mooij calls these "Value paradoxes" and it is here that she makes her greatest contributions.
	www.php-web-hosting.us /stuff-1412914760.html (904 words)

	Geert Hofstede Cultural Dimensions Explained
		Marieke de Mooij is the expert in the field of marketing and culture.
		Have a look at Marieke her own website for all her publications.
		Or read one of her publications in the International Marketing Review where she discusses the globalizations of markets and questions the assumption that economic development would result in the converging needs of consumers and standardizations of advertising and marketing.
	www.geert-hofstede.com /marketing.shtml (423 words)

	$1 Cheap Domain Name Registration Site Consumer Behavior and Culture: Consequences for Global Marketing and Advertising (Site not responding. Last check: 2007-10-11)
		De Mooij also provides lots of examples and successful cases to illustrate the concept.
		As the author, Marieke de Mooij is the fellow of Hofstede, in this book therefore, mostly the Hofstede: Five Dimensions of National Culture is fully explained and utilized.
		De Mooij tried to explain every aspect in consumer behavior by these dimension, especially individualism vs collectivism, power distance, uncertainty avoidance.
	www.hostingdude.com /ItemId/0761926690 (941 words)

	Publications by Marieke de Mooij available for download (Site not responding. Last check: 2007-10-11)
		Publications by Marieke de Mooij available for download
		English version of "Convergencia y divergencia en el comportamiento de los consumidores" (Convergence and Divergence in Consumer Behaviour)
		- 2001 - Comunicación y Sociedad, Universidad de Navarra
	www.mariekedemooij.com /articles/index.htm (88 words)

	Amazon.com: "Marieke de Mooij": Key Phrase page (Site not responding. Last check: 2007-10-11)
		Dutch marketing professor and consultant Marieke de Mooij, comparing fifteen European countries, found many meaningful correlations between consumer behavior data and IDV.
		Marieke de Mooij, Global Marketing and Advertising: Understanding Cultural Paradoxes (Thousand Oaks, CA: Sage Publications, 1998), pp.
		It's no accident that the Netherlands (the homeland of Geert Hofstede, Marieke de Mooij, Fons Trompenaars, and various other leading lights in the culture business)...
	www.amazon.com /phrase/Marieke-de-Mooij (603 words)

	Doctoral Programme in Organisation and Management Education - Aarhus School of Business
		De Mooij is the leading authority on applying Hofstede’s dimensions to marketing, advertising and consumer behavior.
		Peterson has been involved in a number of large cross-national studies with various approaches, and he is eminently able to put Hofstede’s work in context.
		De Mooij, M. Consumer Behavior and Culture: Consequences for Global Marketing and Advertising, Sage, 2004.
	www.asb.dk /about/departments/man/fiol/kurser/2004/april/apritwo.aspx (562 words)

	brandchannel.com \| Cultural Differences in Brand Appeal \| Hello Kitty Sanrio Brands \| branding and marketing online ...
		Drawing a distinction between collectivist cultures like in China and Japan, where group behavior is the norm, and individualistic ones like in the US, where people tend to “do their own thing,” de Mooij argues that people do not relate to brands as persons in collectivist cultures.
		De Mooij says the concept of the brand is a purely Western phenomenon.
		Because brands tend to be positioned with unique personalities with abstract personality traits, she holds, they make less sense in collectivist cultures where consumers are more interested in concrete product features.
	www.brandchannel.com /start.asp?fa_id=307 (268 words)

	Commerce and Culture (Site not responding. Last check: 2007-10-11)
		It was later given into the custody of Baron Edmond James de Rothschild who supported the settlement and helped develop their agriculture, citrus fruit ("Pri Adar") and wine industry.
		Baron Edmond James de Rothschild who supported the settlement and helped develop their agriculture, citrus fruit ("Pri Adar") and wine industry.
		It is considered (along with Petah Tikva) as the first Hebrew school was founded in 1886, and the Flag of Israel was created.
	co34.mtjlcs.com (816 words)

	brandchannel.com \| Global Marketing & Advertising \| Marieke de Mooij \| brand \| brands \| branding
		Author de Mooij tackles these questions in her fascinating anthropological approach to deconstructing advertising and marketing in a global context.
		Marieke de Mooij argues persuasively in the second edition of Global Marketing and Advertising that the spread of western consumption patterns around the world is not creating a universal culture, but rather is causing people to become more aware of their local values.
		The message for global brands and marketers is that culture-based conclusions at home may not be exportable to other cultures without significant modifications.
	www.brandchannel.com /books_reviews.asp?sb_id=219 (178 words)

	Global Packaging: The Reality
		Marieke de Mooij, the Dutch author of Global Marketing and Advertising: Understanding Cultural Paradoxes, traces these kinds of problems to Western marketing managers being too focused on achieving brand consistency.
		De Mooij says a few international brands of European origin (for example, L'Or?al and Nivea) have succeeded by continuously communicating innovative ingredients or introducing innovative line extensions rather than trying to market culturally hobbled white elephants.
		She believes that this type of continuous innovation is a prerequisite for successful global standardization.
	www.businessweek.com /innovate/content/jan2006/id20060123_419653.htm (1609 words)

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