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	Interview - Epic proportions // Xbox 360 /// Eurogamer
		Rein confirms that Unreal Engine 3 is Epic's most commercially successful engine to date, something which he believes is mainly down to the fact that it enables developers to create games faster and more cheaply.
		Rein tells us that he was showing a journalist round Epic's North Carolina headquarters recently, explaining how one of the options for new employees will be working on research projects into the next-generation of gaming.
		Rein points out that what Rockstar achieved with the Grand Theft Auto games on PS2 couldn't have been achieved if they were developing for PlayStation 1, and that it was only possible due to a huge leap forward in graphics technology.
	www.eurogamer.net /article.php?article_id=61668 (1644 words)

	Shacknews - Interview: Epic's Mark Rein
		Mark Rein: Well, one thing we've learned from working with both companies is that they both have a clear love of games, they both want to have a great consumer entertainment product, technologically they both have their various strengths, and I guess weaknesses but we don't see a lot of weaknesses in these consoles.
		Mark Rein: Well, you know, we've been working with Xbox Live for a long time now, and it works really well.
		Mark Rein: Well, I think what you're really seeing is just the fact that our engine now fits consoles really well.
	www.shacknews.com /extras/2006/032906_markrein_1.x (1032 words)

	DailyTech - Epic's Mark Rein Still Has More to Say
		Mark Rein is on his soap box again and this time he is pointing his fingers at the retail industry.
		Rein feels that things may change for the better with Vista as Microsoft pushes its gaming initiative further and promotes its Live Anywhere service which will allow PC gamers to play alongside their console brethren.
		Mark Rein if the PC market is too complicated for you just pack up and develop for consoles since it would obviously make you more money, I won't miss your games because there are plenty of others who are willing to fill your spot.
	www.dailytech.com /article.aspx?newsid=3515 (3119 words)

	Interview: Mark Rein part one - ComputerAndVideoGames.com
		Mark Rein: Yeah, I don't know which ones for sure; I'm not really up on what classic maps we're bringing back, but the maps are just beautiful.
		Mark Rein: Well, part of the problem is we have a kind of limited arsenal obviously and we have to keep bringing back the weapons people really, really love and we have to improve on them as well.
		Mark Rein: Well obviously Unreal Engine 3 is the basis for UT2007; it has by far the best quality tools we've ever had, the most productive set of tools we've ever had and more importantly, the most flexible set of tools we've ever had.
	www.computerandvideogames.com /article.php?id=146248 (1948 words)

	Xbox.com \| Interview with Epic’s Mark Rein and Jerry O’Flaherty
		Mark: It was great to see the reaction of the Xbox Live community fans at the X06 Canada event in Toronto.
		Mark: When we release UT2007 it will come with the Unreal Engine 3 toolset we used to create the game and end-users will be able to take those tools and create modifications (mods) of our games.
		Mark: I wear a lot of hats at Epic so now that the game is launched my focus shifts back a little bit more toward the Unreal Engine licensing business.
	www.xbox.com /en-CA/community/jade/articles/1106/default.htm (1277 words)

	Mark Rein comments about the Revolution once more - GamersMark
		Rein suggested that his comments were taken out of context.
		Rein admits that he expects many great games to be created for Nintendo’s next-generation console that makes good use of the controller.
		Rein said, that "we had a long, very good chat." Not only this, but Rein said he would love to take up Merrick’s challenge and see what the Revolution could by receiving a dev kit of the machine.
	www.gamersmark.com /news/2005/11/1/7151 (399 words)

	Firing Squad - Mark Rein - Evolution Gaming
		Rein said EA had used their technology in the past for games like Clive Barker's Undying and the Harry Potter series.
		Rein told us it was simply a matter of good sense for EA to use it.
		Rein points out that a lot of other developers that already have their own engine technology also use Unreal engine tech to support their development infastructure.
	www.evogamingsite.com /forums/showthread.php?t=460 (514 words)

	Interview: Mark Rein - ComputerAndVideoGames.com
		Mark Rein: Well, new operating systems primarily and Windows Vista, but I think the big challenge is to increase quality, yet be more creative and increase the content you're doing.
		Mark Rein: Well, if they don't start sharing their revenue with us on a more fair basis, I think more developers are going to go that way.
		Mark Rein: I think the big strides we're making are in AI and the ability to communicate with your team-mates, be they AI or human.
	www.computerandvideogames.com /news/news_story.php?id=125925 (2259 words)

	Kill Ten Rats » Blog Archive » Is Mark Rein Right?
		After reading a few of Mark’s comments posted on gamasutra.com about the episodic issue, and an interview with him posted on gamesindustry.biz where he claims that next-generation development costs have been overstated by larger publishers, I am inclined to agree with Mark.
		Mark commented that it is much more difficult to brand, market, and distribute a game based on episodic release, and I think he is right.
		I should say though, that there are exceptions to the rule…episodic content may very well work for some properties, but Rein’s point (and I concur) is that the model in general is “broken”…it sounds good on paper (like in-game advertising) but in practice isn’t very stable or good for game developers and consumers.
	www.killtenrats.com /?p=757 (1218 words)

	Shacknews - Interview: Epic's Mark Rein
		Mark Rein: All of it, that's always been the case.
		Mark Rein: It wouldn't be possible to bring Jazz, the old original Jazz code which was a lot of assembly code, to Xbox Live Arcade but that doesn't mean that we couldn't bring the characters and ideas and stick them into Unreal Engine 3.
		Mark Rein: One thing AGEIA's done that's really smart is that--well, if you've seen our PS3 demo, and this is really version.1, really not a finished performance at all, but we've got some really great cool physics things going on PS3.
	www.shacknews.com /extras/2006/032906_markrein_2.x (1729 words)

	PlanetUnreal (Site not responding. Last check: 2007-10-13)
		Mark Rein: Unreal will be running on the Heat Network, on Mplayer, and on the World Opponent Network.
		Mark Rein: No, the map editor [released with the game] will be a beta, and unsupported.
		Mark Rein: We're so busy finishing the game that we haven't made any plans for what we'll be doing afterwards yet.
	www.planetunreal.com /preview/markrein.shtml (1200 words)

	GameDaily BIZ: Epic's Mark Rein Clarifies His Comments on Revolution
		Mark Rein is definitely one of the more outspoken figures in our industry, and that can naturally lead to controversy from time to time.
		Rein's other semi-controversial statement during the next-gen panel was that "graphics is first and foremost the most important thing" when it comes to a next-gen gaming experience.
		Rein goes on to explain that better graphics also means better physics, and therefore physical interaction and immersiveness.
	biz.gamedaily.com /industry/feature/?id=11085 (757 words)

	GameDaily BIZ: Epic Games' Mark Rein Talks PS3
		Mark Rein (right), Vice President of Epic Games, has commented on the launch outlook of the PlayStation 3 in comparison to the Xbox 360 launch one year ago.
		If Epic Games' Vice President Mark Rein's latest comments on Eurogamer TV are any indication, it may have been the late arrival of final Xbox 360 development kits.
		In the interview, Rein discusses the PlayStation 3 and Xbox 360 and indicates that Sony may be in a better position with the launch of the PS3 than Microsoft was one year ago with the launch of the Xbox 360.
	biz.gamedaily.com /industry/feature/?id=13339 (610 words)

	'PC retail space is a complete mess' - Rein // GamesIndustry.biz
		Outspoken Epic Games VP Mark Rein has launched a scathing attack on the representation of PC games at US retail - but believes a "renaissance" of the sector is coming thanks to Microsoft's Games For Windows branding initiative and the arrival of its Vista operating system.
		And he argues that this problem is compounded by the advent of Intel integrated graphics in consumer laptops, incapable of playing the latest games -a topic on which he recently attacked the technology giant over, accusing it of "killing" the PC games market.
		But Rein was full of praise for Microsoft, backing the Redmond giant to effect a turnaround in the platform's fortunes thanks to the heavy investment it is making in it.
	www.gamesindustry.biz /content_page.php?aid=18543 (467 words)

	Interview: Mark Rein: Unreality bites - ComputerAndVideoGames.com (via CobWeb/3.1 planetlab2.cs.unc.edu) (Site not responding. Last check: 2007-10-13)
		Mark Rein: Yeah, things are really busy at the moment, we're doing a lot of work on Unreal Engine 3 and we've got Gears of War in development - and of course Unreal Tournament 2007, so we're working really hard.
		Mark Rein: First of all, let me say I think Xbox Live is fantastic and Microsoft has done an amazing job with it, as we're now seeing the numbers come through for conversion rates for Xbox Live Arcade and how many people have downloaded some of the games.
		Mark Rein: Well, if you ship games on disk and all you have to do is pop the disk into the console to play a game, I don't know how you prevent people from playing games.
	www.computerandvideogames.com.cob-web.org:8888 /article.php?id=134530 (3547 words)

	Wonderland: Mark Rein: more $ please
		Mark Rein, he of Epic, is being quoted all over at the moment from a variety of interviews he's been doing.
		Not only does Mark Rein show an remarkable lack of economic insight, ignorance of the docotrine of first sale in the US, and an alarming direspect for consumers, but it seems that he's actually convincing people he has a good idea.
		Mark ignores the fact that second hand games provide an impetus for consumers to buy newer games by being able to offset some of the cost of a new game, which they may find too expensive.
	crystaltips.typepad.com /wonderland/2005/09/mark_rein_more_.html (2319 words)

	Epic's Mark Rein: Intel is killing PC Gaming - Joystiq (Site not responding. Last check: 2007-10-13)
		A couple of hours ago, Epic Vice President Mark Rein opened the Develop Conference in Brighton with a keynote covering topics ranging from the economics of next-generation games, episodic content and middleware (which, incidentally, Epic makes a lot of its money from).
		(Mark says that he knows of at least two "major" developers that are considering moving exclusively to console based development, although he failed to elaborate on which ones).
		You would think Mark Rein is the god of PvP with the amount of sh1t he talks.
	www.joystiq.com /2006/07/12/epics-mark-rein-intel-is-killing-pc-gaming (7349 words)

	bit-tech.net \| Mark Rein continues to opine
		Homepage > News > Mark Rein continues to opine
		A couple weeks ago, we reported on Mark Rein's discussion at a developer's conference where he took Intel to task for sub-par graphics.
		With console games promising high profit margins and an easier sale to a wider audience, retailers have been pushing them harder and harder at the exclusion of PC games, Mark hypothesizes.
	www.bit-tech.net /news/2006/07/27/Mark_Rein_continues_to_opine (302 words)

	VE3D Boards - Mark Rein No Likey Episodic Content
		Our buddy Mark Rein from Epic is making some friends across the big pond at the Develop conference in Brighton by sharing his views on episodic gaming:
		I can see how episodic gaming differs from regular games when it comes to marketing, and it's definitely worth consideration, but Rein's assertion that episodic games "will inevitably be using a lot of recycled content, walking through the same environments and shooting the same enemies with the same weapons" is bullshit.
		It sounds like Mark Rein was addressing the realities of the business, while the hecklers were addressing the way they'd like to see it work.
	ve3dboards.ign.com /action/b10489/24356568/p1 (1954 words)

	Mark Rein Speaks: Gears of War Framerate, PS3 Launch Vs. 360 Launch - Futuremark Forums
		Mark Rein Speaks: Gears of War Framerate, PS3 Launch Vs. 360 Launch
		Of course, even better results will be had when an application is built to utilize the strengths of the CELL chip that's in the PS3 system.
		The interview was okay though, it shows some of the highlights from E3 from a technology developer's point of view.
	futuremark.com /forum/showthread.php?t=12793 (788 words)

	News - PS3 'in better place for launch' than 360 - Mark Rein // None /// Eurogamer
		Comparing the situation for developers last year ahead of the launch of 360, Rein believes Sony's efforts to get final dev kits out to studios compares favourably with those of its bitter rival.
		And speaking of Epic games in development, while 360 action title Gears of War was undoubtedly one of the more visually amazing titles on show during May's gaming spectacular, Rein promised that improved tech will mean that the final version will raise the bar still further.
		The full video interview with Mark Rein, in which he also slams Intel integrated graphics and reveals why he's known in the office as 'Captain Obvious', is available to view now on EGTV.
	www.eurogamer.net /article.php?article_id=66314 (357 words)

	Interview: Mark Rein: Part Two - ComputerAndVideoGames.com (via CobWeb/3.1 planetlab2.cs.unc.edu) (Site not responding. Last check: 2007-10-13)
		In the second part of our recent chat, Rein sways away from his upcoming mega-titles and talks about the games industry as a whole, touching on the raging success of Unreal Engine 3, the future of the PC market and Epic's recently acquired Nintendo Wii dev-kit.
		Mark Rein: Well I think Vista will ultimately be good for games, it's going to get us a lot closer to the hardware, much in the same way you can get significantly more power out of an Xbox than the same piece of parts configured into a PC.
		Mark Rein: My fingers are crossed that they're going to basically help fix the marketing problem with games.
	www.computerandvideogames.com.cob-web.org:8888 /article.php?id=146449 (4028 words)

	Mark Rein Fucks With Our Heads - Kotaku
		Mark Rein, head-honcho and tease extraordinaire, posted a little bit of textual torture in the Epic forums Monday evening.
		Within an hour hundreds of people had put up their best guesses on what it could be...
		The only thing Rein's added to the discussion was this bit of further bafflement.
	www.kotaku.com /gaming/top/mark-rein-fucks-with-our-heads-189533.php (865 words)

	Mark Rein (developer of Unreal) - Gamers Gateway
		haha this gave me a good laugh Mark Rein vice president of Epic Games the developer of Unreal made his views clear on the rev controller and his rivals.
		Mark should have notice that,before just bowing to 360 and getting down on PS3...with all due respacet there isnt 1 FPS game besides HALO that sold in the Big M...even orignal doom never sold more than an RPG or advanture game.
		and i do agree on hes mark when he said 360 as the best controller for FPS...than again a keyboard is always a better option cuse as a pc gamer also...nothing beats the FPS true home...PC.
	www.gamers-gateway.com /vb/showthread.php?p=342342 (883 words)

	Epic's Mark Rein Slams Episodic Gaming - Cavalry of Takoyaki Entertainment Network
		Rein acknowledged that the game industry already has an episodic model through game sequels, such as Madden, Zelda and Final Fantasy.
		Rein began his speech talking about how developers can succeed in the next generation business environment.
		A game selling 400,000 units on three different platforms at $35 average wholesale is $42 million revenue, take away $5 million in marketing, $8 million in development and another $8 million in platform holder fees leaves you with $21 million profit for the developer.
	www.coten.org /showthread.php?t=98 (532 words)

	Mark Rein boosts PS3 - news - play.tm
		Epic Games boss Mark Rein has waded into the current debate surrounding the PS3's hopes of success, boosting Sony's next-generation console with a vote of confidence that stands in contrast to negative chatter about Blu-Ray, pricing and controllers.
		Speaking to UK-based Eurogamer TV, Rein commented that support from third-parties should help the PS3 rival the Xbox 360, because of Sony's approach to development kits and the like.
		On the next-generation generally Rein also stated that Gears of War should look even better at launch than it did when it wowed audiences at E3, as developers learn how to get the most out of the new hardware.
	play.tm /story/8032 (334 words)

	TGS05: Cliffy B and Mark Rein interview - Xboxyde
		Here is the second interview from the TGS, this time with both Cliff Bleszinski and Mark Rein of Epic who gave us some more details about the very impressive Gears of War.
		Mark: well we’ll be at least double where we are here I mean were definitely over 30 all the time.
		Mark: we’ve done only, what we like to say is the most low hanging food optimisations thus far.
	www.xboxyde.com /news_2042_en.html (4714 words)

	GGL - Mark Rein: Episodic Games Are 'Broken Business' (Site not responding. Last check: 2007-10-13)
		Epic's Mark Rein, however, has taken the offensive against the episodic trend.
		While Rein is certainly entitled to his opinion, he failed to take into account the fact that it's easier for consumers to stomach a $15 purchase than a $50 one.
		By the way, this is the same Mark Rein who once famously said "graphics=gameplay" when referring to the 'Unreal Tournament' series.
	www.ggl.com /news.php?NewsId=3547 (561 words)

	Mark Rein, VP of Epic Games, Sets the Record Straight - GamerNode Message Boards
		Mark Rein, vice president of Epic Games, clarified his recent remarks directed at Nintendo’s new controller.
		I wasn't bashing Nintendo, I wasn't bashing the controller, I was really just saying that a byproduct of having a device like this is that people are going to make games that possibly are just there because of the controller, as opposed to being great games of themselves, and I said it badly...
		Rein contacted Merrill and was reported to have had a “very good long chat.” So for the time being, at least, the “War of the Words” is over between Epic Games and Nintendo.
	www.gamernode.com /forums/showthread.php?t=1377 (367 words)

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