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 | | Market structure analysis refers to the process of organizing a set of products / brands such that their interrelationships are apparent (Allenby, 1989) or decomposing product markets into managerially useful partitions (Russel and Bolton, 1988). |
 | | Table 2 shows the major competitors in the market, their average monthly sales, and average marketing activities, their standard deviations, and their coefficient of variation during the period 1988:1-1993:12. |
 | | However, its marketing efforts had significant lag effects on the sales of other brands (Brand 3, 5, and 6); the chi-square statistics are significant at the 0.05 level, i.e., 21.2*, 22.3*, and 27.8*. |
| econwpa.wustl.edu:8089 /eps/mic/papers/9601/9601001.html (4128 words) |
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