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Topic: Market penetration

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	Penetration pricing - Wikipedia, the free encyclopedia
		Penetration pricing is the pricing technique of setting a relatively low initial entry price, a price that is often lower than the eventual market price.
		Penetration pricing is most commonly associated with a marketing objective of increasing market share or sales volume, rather than short term profit maximization.
		An interesting variant of the price penetration strategy is the bait and hook model (also called the razor and blades business model) in which an initial product is sold at a very low price but subsequently purchased products (such as refills) are sold at a higher price.
	en.wikipedia.org /wiki/Penetration_pricing (522 words)

	Market penetration - Wikipedia, the free encyclopedia
		Market penetration is one of the four growth strategies as defined by Ansoff.
		Market penetration occurs when a company enters/penetrates a market with current products.
		Market development (new markets, existing products): Lucozade was first marketed for sick children and then rebranded to target athletes.
	en.wikipedia.org /wiki/Market_penetration (135 words)

	Carotenoids, player awarded for market penetration
		Market research company Frost & Sullivan says that carotenoids, still used primarily as a colouring agent for the food and feed industries, have only been widely used in supplements in Germany.
		Consumers in other European regions are unaware of their use as a food fortifier or as a new ingredient in a supplement, shows the new report, and this low level of public awareness about the health benefits of carotenoids is expected to stifle market growth in the short term.
		The supplements and fortified foods segment is poised to become the fastest growing segment of the carotenoids market, growing from 18.2 per cent of the overall segment in 2003 to 27.0 per cent in 2010, making it the second largest revenue generator behind animal feed.
	www.nutraingredients-usa.com /news/printNewsBis.asp?id=48161 (795 words)

	Market penetration (Site not responding. Last check: 2007-10-08)
		Market penetration is a key issue in assessing the growth prospects for an industry.
		Over optimistic estimates of eventual market penetration is a common trap for growth investors.
		Of course some products do achieve very high penetration (as mobile phones did for example), but others have not - as seems to be the case for PDAs (handheld computers/personal organisers).
	moneyterms.co.uk /market_penetration (121 words)

	Market Penetration Study (Site not responding. Last check: 2007-10-08)
		Establishing a profile of a your important customers, gaining information about there competitiors and markets provides the foundation for promotion and sales to on profile accounts that you either were unaware of or had not considered as potential business.
		When coupled with particular information like company size or revenue, a road map to increased market penetration is apparent.
		Marketing penetration studies are scalable to a variety of levels to suit your product to market offer, and is a significant database marketing tool driving your customer acquisition and retention.
	www.dbi.co.uk /examples/mpsexample.htm (138 words)

	Experian \| Market penetration report
		You supply Experian with your current customer list and we provide your current marketplace penetration, as well as, analysis of the businesses you should potentially target.
		By taking a look at your customer file, we'll be able to determine common characteristics in your customer base – SIC code and employee size, penetration percent and prospect counts based on your current customer characteristics.
		These prospects are likely to be more responsive and more profitable because they match the profile of businesses that are already working with you.
	www.experian.com /products/penetration_revenue_report.html (185 words)

	What is Your Hotel's Market Share and Market Penetration? / Interim Hospitality Consultants
		Market Share is the number of rooms in our hotel as a percentage of the rooms in our hotel’s competitive market set.
		Market Set is the total number of rooms we are in direct competition with, within our area’s market and/or segment.
		Market Penetration must be at least 100%, and to be the leader in the Market Set, well over 100%.
	www.hotel-online.com /Trends/IHC/MarketPenetration.html (846 words)

	Scott Wiltamuth's C# blog : .NET Framework penetration (Site not responding. Last check: 2007-10-08)
		Early on, there was a lot of concern about how quickly we could get broad distribution of the framework so that application developers could reduce or eliminate the need to redistribute it with their applications.
		My informal market research reveals that there are presently very few applications of that kind that require the.NET Framework.
		I believe that the main reason for this is the perception that.NET does not have good penetration onto ordinary users' desktops, and is difficult to install from an application's setup procedure.
	blogs.msdn.com /scottwil/archive/2005/03/09/391199.aspx (1075 words)

	Market Penetration Assumptions and Methodologies (Site not responding. Last check: 2007-10-08)
		First, we have experience with up to 40 green pricing programs, and there is no evidence that the market penetration (or participation rate) is affected by price within the range you contemplate (premiums of $2-$10 per month).
		But the market response is to use existing renewables at least initially because retail marketers have to move quickly when markets open to competition, and it takes time to build new capacity.
		I suspect this market is smaller for all technologies excpet for PV, which may be larger because the premiums for PV will rule it out of some green power prograsm.
	www.nrel.gov /emaa/workshop/forum/emaa-forum?noframes;read=6 (2024 words)

	Guaranteed Personal Loan - Market penetration/share , Market portfolio , Market prices , Market sectors (Site not responding. Last check: 2007-10-08)
		A money manager who assumes he or she can forecast when the stock market will go up and down.
		Asset allocation in which the investment in the equity market is increased if one forecasts that the equity
		market will outperform T-bills and decrease when market is anticipated to underpreform.
	www.guaranteed-personal-loan.co.uk /glossary169.html (330 words)

	Russia's market penetration reaches 12.4%
		The Russian market research group, J'son & Partners has reported that Russia's subscriber base witnessed significant gains in the past year, growing from 8.04 million at year-end 2001 to 17.8 million at year-end 2002.
		The overall penetration in Russia more than doubled from 5.6% to 12.4%.
		Reproduction of this website, in whole or in part, in any form or medium without express written permission from cellular-news is prohibited.
	www.cellular-news.com /story/8089_print.shtml (330 words)

	Forecasting PV Market Penetration
		Towards this end, it first undertakes a detailed bottom-up analysis of two market segments that are appropriate for PV applications in five European countries.
		The analysis suggests that already today there are opportunities for PV diffusion in many islands of the Mediterranean region, which may trigger sufficient scale-economies to render the technology competitive in larger markets.
		The results also show that the diffusion process could be dramatically accelerated through the implementation of carbon-tax policies that support initial penetration.
	www.insead.fr /CMER/research/ops/pv.htm (149 words)

	Market Share Analysis
		Market share analysis shows a business how well it is reaching customers in each neighbourhood across its sales region.
		Market Share Analysis shows customers as a percentage of the neighborhood they are a part of, and is completed together with Customer Mapping.
		Businesses and other organizations can use a market share map as the basis for a highly focused direct mail campaign.
	www.altageo.net /feature/market.html (166 words)

	Shifting tides in Web surf
		The on-line market is so young and dynamic that it remains very unsettled, Donatiello cautioned.
		AOL is "doing a terrific job of a broad-based marketing campaign," Donatiello said.
		Marketing matters a lot, and AOL appears to be spending a lot of money on marketing."
	www.sfgate.com /cgi-bin/examiner/article.cgi?year=1996&month=09&day=24&article=BUSINESS11506.dtl (828 words)

	Market Penetration
		From where we are, once the System is proven, 'Market Penetration' will not be the problem.
		The problem shall be the servicing of demand on a scale sufficient to avoid commercially destabilising the World market itself.
		It is for this reason it is vital that the manufacturing base of the Industry be granted unrestricted access to the technology.
	www.avg-aerospace.com /html/es11.html (203 words)

	Re: Market Penetration Assumptions and Methodologies (Site not responding. Last check: 2007-10-08)
		There are going to be many obstacles to customers switching, especially in the early years, and there is likely to be lots of inertia in the market, as there was in switching long-distance telephone service.
		I think the marketer estimates of penetration are likely to be optimistic.
		I just can't imagine marketers having a problem differentiating their products from portfolio standards that are a small fraction of 50%, especially in the early years.
	www.nrel.gov /emaa/workshop/forum/emaa-forum?noframes;read=8 (1021 words)

	Market Penetration found Swiftly (Site not responding. Last check: 2007-10-08)
		Enables users to measure brand performance at a local level through market penetration analysis, and at national level through market share by comparing sales against customer spend.
		Read about market penetration in the free online encyclopedia and dictionary.
		Marketing Ideas Discover little known marketing tricks that make you money.
	www.dvd24-7.co.uk /dvd/market_penetration.html (433 words)

	BWT Best Water Technology receives Market Penetration Leadership Award
		Such wide penetration has been supported by the expertise of BWT's geographically dispersed subsidiaries in each European country and has provided an excellent platform for growth, especially in emerging European markets.
		Christ has helped BWT play a central role in the semiconductor, power, and pharmaceuticals industries by pioneering the Christ Septron electro-deionisation modules, which could be sanitized with hot water, thereby eliminating the previous practice of chemical disinfection.
		The foundation of this partnership approach is our Growth Partnership Services platform, whereby we provide industry research, marketing strategies, consulting and training to our clients to help grow their business.
	www.frost.com /prod/servlet/press-release.pag?docid=31683863&ctxixpLink=FcmCtx11&ctxixpLabel=FcmCtx12 (815 words)

	MMS Market Penetration in Europe : E-consultancy.com
		Most of the operators are being fairly close to their chest with actual penetration figures, however there is a recent study by the MDA (Mobile Data Association) which quotes the UK MMS penetration figures as being 24% for MMS and 35% for GPRS.
		This figure represents a 35% penetration rate for GPRS devices for the total UK market.
		Javier Most of the operators are being fairly close to their chest with actual penetration figures, however there is a recent study by the MDA (Mobile Data Association) which qu...
	e-consultancy.com /forum/101380-mms-market-penetration-in-europe.html (276 words)

	Wealth Bondage: Market Penetration Report
		Good to know that people are coming across the WB site in their pursuit of something primordial.
		Advice from a marketer: Keep em happy and keep em coming back, and then...
		Posted by: John at February 1, 2005 11:26 AM They are seekers, Dr. Chadwallah, after bondage games for the wealthy.
	www.thehappytutor.com /archives/2005/01/market_penetrat.html (336 words)

	US - Proof of Market Penetration
		Schell and Kampeter, Inc., the Court of Appeals for the Eighth Circuit held that a trademark owner need not prove actual market penetration in a geographic area to recover an infringer's profits under Section 35(a) of the Lanham Act.
		The Eighth Circuit disagreed with the lower court's determination that, due to lack of actual market penetration, MPB was not entitled to an accounting of profits as a matter of law.
		The Eighth Circuit observed that an accounting of profits "may be appropriate to remedy a registered owner's actual loss, or to deter a willful bad faith infringer, despite the absence of direct competition...." Moreover, ownership of a federal trademark registration affords the owner the right to protection nationwide.
	www.ladas.com /BULLETINS/1995/0495Bulletin/US_MarketPeneProof.html (342 words)

	Materials Handling Equipment Manufacturer's Representative - Market Penetration Inc.
		Welcome to the Market Penetration Inc. Home Page.
		Market Penetration Inc. is a Manufacturer's Representative for Materials Handling Equipment.
		Contact Market Penetration Inc. at (281)446-4049 or (800)722-8120 for information on availability and pricing.
	www.market-penetration.com (180 words)

	AS2 Market Penetration (Site not responding. Last check: 2007-10-08)
		Nevertheless, it is indicative of the scope of the technology's penetration at this time.
		That means that to date, we have less than 10% market penetration.
		This is analogous to the market transitions that we have seen time and time again.
	www.brockmann.com:16080 /B1325096589/C414092353/E583859289 (403 words)

	Strategyx: Methodologies: Market Penetration & Segmentation
		Strategyx' Opportunity Assessment and Segmentation tools were developed to clearly depict our client's current position within key market segments and delineate the opportunities and challenges within these segments.
		By qualifying and quantifying product opportunities across defined territories, the tool drives a better understanding of the hospital market, facilitates strategy development for the brand, directs tactical targeting for district managers, and suggests ways to efficiently capitalize on opportunities and minimize the potential impact of competitive threats.
		The end product is a tool that provides a detailed graphical representation of the hospital market that can be used by all levels of marketing and sales management to develop a hospital strategy, implement targeted programs, and disseminate a consistent message in order to drive achievement of business objectives.
	www.strategyx.net /marketpenetration.php (336 words)

	Frost & Sullivan Confers 2004 Market Penetration Leadership Award on Cisco Systems
		For strengthening its position in the general contact center market, Cisco is the recipient of the 2004 Frost and Sullivan Market Penetration Leadership Award, given each year to the company that has demonstrated superiority in capturing market share within its industry.
		Cisco's impressive performance in the fast-growing IP-based automatic call distributor (ACD) segment of the market was a key driver in its overall market penetration, and the company held the fifth position overall for 2003 in the highly competitive ACD market.
		Cisco markets its products with an emphasis on the real convergence between voice/data infrastructure and applications, stressing that this is the true value of IP telephony solutions.
	www.tmcnet.com /usubmit/2004/Jun/1052686.htm (923 words)

	Long Term Care Group Examines Market Penetration and Potential
		The study found tremendous variation in market penetration across states.
		While the percent of uninsured older adults ranges from 78 percent to 97 percent across the 50 states and the District of Columbia, there are eighteen (18) states with above average market penetration.
		"The variables at work across the states with the highest and the lowest market penetration are complex, however, the states with above average penetration must be doing something right," said Tell.
	www.prnewswire.com /cgi-bin/stories.pl?ACCT=109&STORY=/www/story/10-14-2005/0004169216&EDATE= (680 words)

	Software price vs. market penetration (Site not responding. Last check: 2007-10-08)
		Quark is always full price, and with the bug-ridden version 4 product, they should consider giving their past customers a price break to avoid further loss of market share to the competition.
		Instead, the marketing types apply their own version of calculus to come up with a price that will provide a decent or possibly gross return and that they feel the market will bear.
		For these products, your future market share as well as your profits are determined by your product's availability to the home user.
	www.computeruser.com /articles/daily/7,3,1,1025,00.html (833 words)

	Market Penetration of MPP
		The penetration of the supercomputer market by MPPs is another often debated issue.
		Again this is difficult to estimate, but as before we can assume that Europe is an objective test market.
		This is probably a fair assumption, since at the time of this study the European HPCN Initiative probably had no effect on the selection of MPP machines versus PVPs.
	www.top500.org /reports/1993/section2_10_3.html (502 words)

	Encyclopedia: Market penetration (Site not responding. Last check: 2007-10-08)
		Updated 62 days 16 hours 47 minutes ago.
		Categories: Markets Product Development is the process of development of products.
		Click for other authoritative sources for this topic (summarised at Factbites.com).
	www.nationmaster.com /encyclopedia/Market-penetration (186 words)

	CGTalk - XSI Market Penetration?
		However, I'm at odds between pursuing XSI further, which feels great to me, or using Maya, which is used everywhere it seems, but feels "clunky" to me. <-I'm coming from Lightwave, and as a student, I have bought XSI and Maya for deep discounts.
		What is hot now may or may not be next year, because of a trendy marketing featured in XYZ movie/game.
		I guess this is more my speculation on how strong the market will be for XSI in the near future, if it isn't strong already.
	forums.cgsociety.org /showthread.php?t=210504 (1819 words)

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