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Topic: Market saturation

In the News (Thu 31 Dec 09)

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	Market Saturation: defined by the Sticky-Marketing.net monthly magazine
		Market Saturation is when the quantity of products in use in the market place is close to or at its maximum.
		When the saturation point is reached supplying organisations must rely on replacement business where items in use in the market have to be replaced as they get old, perhaps malfunction or when users want to upgrade to a later version of the item.
		Tied to this concept of market saturation and drivers for upgrading is the idea of planned or built in obsolescence where the maker of an item plans that at some point in the future it will loose its value, become faulty or its life will come to an end.
	www.sticky-marketing.net /glossary/market_saturation.htm (350 words)

	Introduction
		Their results suggest that the automobile market is saturated in 1928 and 1929 under the dynamic saturation definition.
		In this paper, we have argued that tests of dynamic saturation hypothesis for the United States automobile market in the twenties should be based on an specified automobile demand model, which requires some serious consideration of the functional form of the demand function.
		The reported saturation estimate indicates that the automobile market was saturated at 1929.
	www.mtholyoke.edu /~mirobins/efinal.html (1816 words)

	Brecht Associates
		In an over-built market, facilities which were previously operating at close to 100% occupancy begin to evidence declines of 10% or more in their average occupancy.
		When signs indicating that a market may be saturated are present, some developers may opt to delay or defer the opening date of an assisted living community to further explore market positioning strategies or to allow sufficient time to recruit and train staff.
		As one marketing professional noted, "They all look residential and that's a good thing for consumers." Consumers, including the elderly and their family members, generally are best able to evaluate the residential or "hotel" services of a facility- its overall appearance, housekeeping effectiveness, and food quality, rather than the supportive care components.
	www.brechtassociates.com /library/articles/art1_print.html (3144 words)

	Market Saturation in Western Europe Brings New Challenges
		A new Yankee Group report finds that the industry is successfully adapting to the new dynamics of saturated voice markets.
		From rich multimedia services and content partnerships to highly functional devices and interoperability, all the main elements are now falling into place.
		A further 54 million people to embrace mobile telephony by 2007, with Western Europe's share of the global market falling from above 30 percent to around 20 percent due to the relatively untapped markets of Asia and the Americas.
	www.cellular.co.za /news_2002/112602-market_saturation_in_western_eur.htm (462 words)

	HIGH TECHTHE BOOM/BUST CYCLE OF A GENERATION?
		At some point market saturation is reached: all firms or households who will buy or use the new product now have access to it.
		The market becomes largely a replacement market with overall unit growth bounded by the slow growth of the economy overall.
		Given the huge advance in market penetration by PC's in the 1990's, it is likely that the PC industry is now in the throes of market saturation dynamics.
	www.gold-eagle.com /gold_digest_98/veneroso052798.html (1951 words)

	FACILITY MANAGEMENT - Handling Market Saturation
		Marketing is one of the key factors in a saturated market area.
		In a saturated market, the manager must not rely on just the Yellow Pages ad to make the telephone ring, they must extend extra marketing efforts, and the owner must be willing to spend the money to support the manager's marketing efforts.
		Marketing will consist of the old, tried-and-true methods--outside ads in local publications, flier distribution, community involvement, print, audio and visual media, cold calling, etc. No matter what method you choose, the key factor is actually doing the outside marketing.
	www.insideselfstorage.com /articles/335/335_931MANAG.html (2415 words)

	Assisted Living Success 08/2000--Seeing Through The Mist
		Saturation has been discussed a lot recently, but it's not as discouraging a situation as it may appear and many industry representatives are beginning to learn productive steps to take while moving through this time.
		The overriding issue, however, was saturation--the fact that many major markets may be overdeveloped, that financing is difficult to secure because of the penetration in these markets and that there is a necessity to shift the focus during this time of seeming stasis.
		Saturation in Mississippi is not that same as saturation in Pennsylvania, nor is Pennsylvania similar to that of Florida.
	www.alsuccess.com /articles/081feat1.html (2459 words)

	saturation
		Any endless chain marketing scheme is an infinite recruiting program in a finite population of prospects – predetermined to failure and loss of investments, with the exception of a few at the top (or who got in at the beginning) of a pyramid of participants.
		In 1979, Amway successfully argued to the federal judge that total market saturation, theoretically associated with a pyramid scheme, had never happened and was not possible.
		So while total saturation is never reached, when enough people are brought into the scheme that prospects perceive little remaining opportunity to sell or recruit, perceived or de facto market saturation has taken place.
	www.mlm-thetruth.com /Saturation.htm (621 words)

	PRESS RELEASE Automotive Coatings, Adhesives & Sealants Demand to Exceed $7 Billion in 2010 (Site not responding. Last check: 2007-10-26)
		CLEVELAND, OH -- (MARKET WIRE) -- April 20, 2006 -- Demand for automotive coatings, adhesives and sealants in the United States is forecast to rise 4.1 percent per year to over $7 billion in 2010.
		market share, market Leaders, Market Size and Company Profiles are presented in "Automotive Coatings, Adhesives, and Sealants," a new study from The Freedonia Group, Inc., a Cleveland-based industry research firm.
		Issuers of news releases, not Market Wire, are solely responsible for the accuracy of the content.
	www.marketwire.com /mw/release_html_b1?release_id=124163 (426 words)

	MARKET POTENTIAL FOR INDONESIAN SEAFARMED PRODUCTS
		Market imbalances may arise, however, from competition for the use of increasingly scarce brackishwater areas and marked switches in the attention of hatchery operators towards alternative species.
		Market saturation for the typical live product is foreseen in that high handling costs prevent it attracting a wider-based consumer population (Anon., 1989).
		The market for live marine fish is difficult to quantify because of the diversity of trading channels, sources of origin, and interaction between growing-out, stock-holding and trading.
	www.fao.org /docrep/field/003/U0267E/U0267E03.htm (6803 words)

	Cabling Installation & Maintenance - Fiber will lead cabling market's renewed growth
		Market saturation meant that all of the initial LANs, and hence the cabling, was installed at the larger enterprises pre-1999.
		As a result, the market slowed considerably in the early part of this decade, with the cabling market suffering its first declines since the onset of the growth period.
		Our recent research and assessment of the market is that there will be a revival in the cabling market's growth, but it will be in new applications requiring upgrading of the existing base of cabling systems.
	cim.pennnet.com /Articles/Article_Display.cfm?Section=Archives&Subsection=Display&ARTICLE_ID=221790 (773 words)

	Reprocessing food processors: saturation in market requires slicing and dicing to bolster consumer sales Discount Store ...
		To overcome market saturation in the food processor business, manufacturers have sliced, diced and shredded this appliance category into numerous subcategories.
		Market saturation of food processors resulted in sales declines for most suppliers during the past couple years, but makers are zeroing in on new opportunities in the category.
		Sharing this view, Bob Kronon, marketing manager, household products group at Braun, Lynnfield, Mass., acknowledged that there are fewer opportunities in the market, but that there are also areas yet to be exploited.
	www.findarticles.com /p/articles/mi_m3092/is_n7_v29/ai_8968405 (761 words)

	Market Watch - Datacom Cabling Market to Turn Around in 2004
		However, the study predicts that over the next five years the fiber cable market will grow at a 17% rate, thanks to the rising popularity of horizontal cabling applications like storage area networks, switch-to-switch interconnectivity, and fiber-to-the-zone.
		The world market is expected to increase by 5.3% per year through 2006.
		The North American market is projected to grow slightly slower at an increase of 4.7% per year through 2006.
	ecmweb.com /mag/electric_market_watch_6 (295 words)

	Drastic market changes with MRI contrast media and PET radiopharmaceuticals emerging as most promising segments (Site not responding. Last check: 2007-10-26)
		For instance, in the contrast media market, the X-ray/computed tomography (CT) segment is experiencing a slump in growth largely due to the introduction of new technologies that require less contrast agents.
		The radiopharmaceuticals market generated revenue of USD 415.9 million in 2003 and is forecast to grow at a CAGR of 6.4 per cent to reach USD 643.6 million in the corresponding period.
		As participants seek to consolidate their positions, the market is also likely to see a spate of mergers and acquisitions occurring in the near future.
	www.news-medical.net /?id=5703 (863 words)

	E-Commerce News: CRM Industry News: Lessons Learned About Saturated Markets
		On the other hand, there are those companies faced with real market saturation -- and their plummeting prices every day just underscore how impervious their markets are to price as their lone remaining differentiator.
		It's not easy to tell the difference between a particularly rough quarter versus true market saturation, but I have take a pass at what is percolating to the top of discussions with manufacturers today.
		There is a tendency to start thinking the worst when there are not any leads being generated out of your markets; and when there have not been any leads in months, entire departments start thinking the markets are saturated.
	www.ecommercetimes.com /story/crm-news/44441.html (1033 words)

	Market saturation threatens appliance sales - Discount Industry Annual Report: part 2: Merchandising and Productivity ...
		Appliances, with the exception of those geared toward home health care and select others such as vacuum cleaners, were generally in the doldrums during 1989 due to market saturation of some products, a dearth of truly new products in many categories and contracted square footage at several stores.
		The food processor market is similar to those for microwave ovens and certain other appliances: currently it is primarily a replacement market and consumers went to specialty stores for guidance, and upgraded, full-feature models.
		Patrick Anello, director of marketing with Wahl Clipper, said consumers are willing to trade-up 20 percent to 25 percent in price for a rechargeable model.
	www.findarticles.com /p/articles/mi_m3092/is_n14_v29/ai_9300973 (857 words)

	CNN.com - Mobile market begins to stutter - April 20, 2001
		Another key factor is the mobile market reaching saturation levels in many countries with European consumers leading the way as early adopters.
		Nokia is the clear market leader with 32 percent of the world handset market, making it the world's biggest mobile phone company.
		Ericsson is the world number three with 10 percent of the mobile market, but 80 percent of its business is in building infrastructure for the networks.
	archives.cnn.com /2001/WORLD/europe/04/20/mobile.market (705 words)

	Who will lead the future Chinese automobile market?_Insight—China Economic Net
		The Chinese motor vehicle market undoubtedly boasts the fastest growing speed in the world of the past decade, with an annual growth rate exceeding 22 percent.
		The production surplus problem in the Chinese motor vehicle market is not yet as severe as expectancy, but once the domestic market tends to saturation, one of the methods to solve such a problem is to expand China's motor vehicle export.
		As to foreign capital motor vehicle manufacturers, they may focus themselves on the high-end market as Chinese motor vehicle manufacturers constantly expand their market share in the low-end market, and for all the motor vehicle manufacturers, business opportunities are still enormous in China.
	en.ce.cn /Insight/200504/14/t20050414_3602226.shtml (790 words)

	Market Analysis
		The goal of a market analysis is to determine the attractiveness of a market and to understand its evolving opportunities and threats as they relate to the strengths and weaknesses of the firm.
		A simple means of forecasting the market growth rate is to extrapolate historical data into the future.
		While different firms in a market will have different levels of profitability, the average profit potential for a market can be used as a guideline for knowing how difficult it is to make money in the market.
	www.netmba.com /marketing/market/analysis (522 words)

	Moore's Law Meets Market Saturation
		Certainly there's a budding market for 64-bit server chips, but that arena isn't anywhere near the size of the sated PC desktop world.
		Already VIA and National Semiconductor are chipping away at various market niches with their low-cost/lower-power processors and Transmeta would dearly love to find the right combination to grow beyond their 99.95% Asian footprint.
		On the applications side, Microsoft is also a victim of the marginal improvements trend; the functional differences between Office '97 and Office XP are so little that there's no incentive to upgrade.
	www.theinquirer.net /?article=6559 (719 words)

	Vertical CRM: the definitive sales guide: Table of Contents
		Market saturation, price depression and slow growth in North America will force CRM vendors to focus on the SMB market.
		As the middle market drives growth through 2008, enterprise applications vendors will look to attack the middle market and penetrate SMBs.
		The type of analytics varies by region as more mature markets look to gain a 360 degree view of the customer and emerging markets look to understand customer profiles.
	www.market-research-report.com /datamonitor/DMTC1090.htm (652 words)

	The OLAP Report: Market Share Analysis (Site not responding. Last check: 2007-10-26)
		Further market consolidation is inevitable and vendors will need to reassess their market strategy in light of the Microsoft threat.
		This caused changes in the market shares, but as there was no major consolidation in the year, the changes were less dramatic than in some previous years.
		Despite this consolidation, the market still remains relatively fragmented compared to, say the ERP or database markets, with three of the top five vendors losing net market share in 2004, and the other two making modest gains.
	www.dmreview.com /editorial/newsletter_article.cfm?articleId=1026886 (1014 words)

	ANALYSIS: Sea change in mobile market imminent
		Colombia's mobile market is about to undergo a sea change, with operators nearing their saturation points and service capacity being stretched so thin that it would perhaps be better called non-service.
		These two factors will force the country's mobile operators to adjust to new market dynamics and change their business and investment strategies, focusing on new sources of revenue and improving quality of service.
		The current market dynamics and business models of Colombian mobile operators are on the verge of a profound transformation, and far sooner than many would expect.
	www.cellular-news.com /story/17302.php (575 words)

	What's Wrong With Multi-Level Marketing?
		A tutorial on market saturation hardly seems necessary in most business discussions, but with MLM, unfortunately, it is. Common sense seems to get suspended when considering if MLMs are viable, even theoretically, as a profitable means of distribution for all parties involved.
		Marketing innovations are not rare in the modern world, as evidenced by the success of Wal-Mart, which found a more efficient and profitable way to distribute goods and services than the status quo, providing lasting value to stockholders, employees, distributors, and consumers.
		Since we are supposing that the market saturation number "X" has been reached, everyone joining the MLM from now on is buying into a false hope.
	www.vandruff.com /mlm.html (7114 words)

	UK Domestic Replacement Door & Window Market Report 2003
		AMA Research have published the 7th Edition of the 'Domestic Replacement Door & Window Market - UK 2003-2006'- incorporating original input and primary research, it represents an up-to-date and informed report on the Home Improvement market, with particular emphasis on the double-glazing sector.
		Market saturation is a key issue for the replacement sector and there are many significant implications for the industry in the medium term in terms of material usage, price levels, changing supply and distribution structures etc, which are reviewed in the report.
		Market saturation levels - variation between different products, growth in housing stock etc.
	www.marketresearch.com /researchindex/911632.html (666 words)

	E-Commerce News: News: Market Saturation: The Next Big Hurdle for Online Retailers
		So it was relatively easy for online retailers to target their product selections and marketing messages, because there was virtually no need for market segmentation.
		At this point in the game, however, e-tailers are faced not only with the enormous challenge of reaching and sustaining profits, but the even more difficult challenge of achieving profitability in a marketplace that has passed the initial phase of spectacular growth and is a virtual melting pot of different target groups.
		For example, though the gap between males and females online has almost completely vanished, Iventosch said that men tend to spend more money and be heavier surfers before they buy, while female Web shoppers tend to prefer a few favorite sites and are generally more site-loyal shoppers.
	www.ecommercetimes.com /story/15690.html (897 words)

	The 2005 Global Retail Development Index - Page 2
		Russia remains attractive, but the steady stream of foreign players caused its market saturation score to dip from 77 in 2004 to 71 this year, with a lower score indicating greater saturation.
		With new players entering this region and existing players expanding, market saturation is tugging many traditional Eastern European countries down the index.
		Driving the decline is its market saturation score, which dropped two points in the past year to just 33.
	www.atkearney.com /main.taf?p=5,3,1,110,2 (886 words)

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